Spotlight: German Awards

The German Packaging Competition Recognizes Innovative Design and Precise Execution at Interpack

The Deutscher Verpackungswettbewerb (German Packaging Competition) is an annual contest organized by the German Packaging Institute to evaluate innovative ideas in packaging. The competition also has a design division, Deutscher Verpackungsdesign-Wettbewerb, and the winners of both were announced Interpack in April. Go to www.verpackung.com and click on the "Verpackungswettbewerb" tab for more award-winning packages and technologies.

1864 Tobacco in Tinplate

Manufacturer: Klann Verpackungen GmbH + Co. KG, Landshut

Designers: Mindgame Reklamebureau, Frederiksberg (Denmark) / Orlik Tobacco Company, Assens (Denmark)

Client: Orlik Tobacco Company, Assens (Denmark)

The appearance is high quality and does justice to the brand image, even though the design of the three dimensional object has gone new ways. The impact of the form of the metal box is markedly modern, generating a lively tension with the traditional design and the name of the tobacco "1864." To this are added the appreciably high-quality metal finishing as well as the precise, restrained graphic design.

Hammerite Paint Can

Manufacturer: Impress Metal Packaging S. A., La Flèche Cedex (France)

Client: ICI Paints Deco (England)

Besides the beauty of the form and the attractiveness at the point-of-sale, the grip indentations, which are adapted to the human hand, greatly ease the handling. The patented piston-pressurized air process, through the prior justification of the can, enables the manufacture of asymmetric forms that are harmonized with the print image.

Sceleton Perfume Bottle

Manufacturer and Client: Ing. Erich Pfeiffer GmbH, Radolfzell

Designer: Neels Kattentidt

This Sceleton flacon really is unusual, following the trend of hi-tech products using transparent material to highlight the functional components. This adds to the fascination and creation of the character of the brand. The design polarized the jury on one level, but they agreed on the courage and individuality of the concept.

Ritter Sport Chocolate Cubes

Manufacturer and Technical Design: MMGraphia Bielefeld GmbH & Co. KG, Bielefeld

Graphic Design: Lothar Böhm Design, Hamburg

Client: Alfred Ritter GmbH & Co. KG, Waldenbuch

The calm and consistently designed folding packaging is striking, simultaneously offering a glimpse inside and thereby emphasizing the cube in the brand philosophy of "Ritter Sport." The close relationship to the square chocolate bar inspired this confectionary box, whose individuality nonetheless cannot be denied.

Power Pritt Adhesive Gel

Manufacturer: CrownZeller Dtld. GmbH, Zell/Mosel / Bomo trendline Technik GmbH, Hardt

Designer and Client: Henkel KGaA, Düsseldorf

This packaging solution for an all-purpose adhesive provides an extremely accurate and complete application of the glue with the help of an adjustable sliding mechanism. The upside-down bottle guarantees immediate availability, and an integrated cap pin in the lid (foot end) prevents the tip from blocking.