From The Publisher

Meetings of Minds

The June issue of Package Design Magazine has truly crystallized the importance of collaborative efforts by diverse members of the packaging industry. Taking one company's talents and blending them with another is always a test of patience and diplomacy. But when those collaborations are perfectly executed, extraordinary things can happen.

Our cover story on the efforts to bring the new Starbucks Coffee Liqueur to market is a remarkable account of what happens when multiple talent pools blend together. The beauty of the bottle is matched only by the excellence of the fine spirit inside. Congratulations to the teams of designers and managers who brought this award-winning package and product to market.

The resealable closures market is also one that has its share of collaborative efforts between manufacturers, converters, and consumer product companies. These joint efforts have developed some of the most consumer-friendly products on the market today, and stand poised to deliver innovations with even greater consumer value in the future.

Our examination of ClickSpex internet research showcases another potential of collaborative efforts. Online consumer market research provides new and immediate insights into the hearts and heads of real consumers during package design and development. This month's Designer's Corner also reveals insights into consumers' minds. Shoppers respond to decorative seasonal packaging; will they respond similarly to periodic decorative "updates" to familiar packaging?

So, please take the time to peruse all of this issue's content and feel free to share your thoughts and ideas with us. Together, our collaborative effort will serve your informational needs better and each issue will become ever more valuable.

Enjoy!

Chris Lyons
Publisher
clyons@lyonsmediainc.com