From The Publisher

Our Single Favorite Word

INNOVATIVE — The single best adjective available to describe the July/August 2005 issue of Package Design Magazine. In these pages, five exceptional teams present spectacular solutions to the Second Annual Package Design Makeover Challenge. Their unique approaches create different inspiring solutions while highlighting the energy and brilliance of each team. Congratulations for an extraordinary effort!

Now the fun begins, as our readers from around the world can view each team's effort and cast votes for their favorite redesign online at www.packagedesignmag.com.

This month's cover story explores the innovative strategies of one of the premier package design teams in the country today, P&G Beauty. Working in tandem with companies like Landor and Libby Perszyk Kathman, among others, P&G Beauty finds partners who understand their business and deliver the goods on images, shapes, and creative concepts. Here, the beauty of the packaging is matched only by the excellence of the product it holds.

Italian package designs are infused with an innovative blend of function and beauty that rival the fashion and auto design efforts from this most stylish country. Our review of this powerful market will delight your eyes with beautiful graphics and functional shapes.

Workflow solutions speed products to market, enhance communication, and store valuable files for future use. This month's feature on the Ghent Workgroup showcases innovative efforts at driving greater packaging industry utilization of PDF. With new PDF specifications for packaging now available, the benefits of PDF for package design can come to fruition.

Please take the time to read this issue and enjoy its innovative highlights. As always, we ask for your input so we may better serve your informational needs.

Enjoy!

Chris Lyons
Publisher
clyons@lyonsmediainc.com