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Conceptual Packaging - A Creative Type Company

Issue: October '05

How XBox Broke Out of the Box

By Patrick Henry

Because Microsoft sells more consumer software and hardware products in more places than anyone else, it has to cut through more shelf clutter at retail than any other publisher. Even a contender as mighty as Microsoft couldn't do that with the kinds of bland, boxy-looking packaging that consumers tend to associate with products for their home computing needs. [more]

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Wow! What A Package!: What a Way to Energize Awareness

By David Luttenberger

Energizer produced 1.5 million packs of pink batteries that hit Target shelves on October 1, to coincide with National Breast Cancer Awareness Month. [more]

Global Trendsetters: Redefining A Turkish Identity

By Mehmet Saraç, Ph.D.

As the results of fast-development process, young population and global impacts, two fast-rising phenomena have emerged in Turkey: The power of branding and widespread retail stores. [more]

Retail Focus: Is Design Really Taking Hold as the New Corporate Strategy?

By Ted Mininni

Executives are learning that innovative products do not enable them to uniquely position and differentiate their companies from their competitors. [more]

Spotlight: Food & Beverage

By Eric Van Osten

Eat Well Be Well Foods of Hood River, Oregon, created a line of sugar-free, diabetic-friendly foods that contain no sugar or sugar alcohols—and still taste good. [more]

Spotlight: Health & Beauty

The Mentholatum Company launched its Natural Ice line in a package with eye-catching elements and effective communication. [more]

Spotlight: Housewares

Parham Santana design agency created packages for Cambridge Silversmiths that would sell their tableware from as many angles as possible. [more]

Spotlight: Housewares

Baker's Secret, with help from Anthem Worldwide, found a design strategy that stands out, stands up, and makes a connection. [more]

Spotlight: Pharmaceutical

The Joint Juice company hired Deutsch Design Works in San Francisco to redesign their packages with a contemporary look. Then, at DDW's urging, they went into the stores to introduce their product personally to aisle-browsers with samples. [more]

Spotlight: Student Awards

The Independent Cosmetic Manufacturers & Distributors Association (ICMAD) announced the top three winners of the 2005 Young Designers' Competition.

Spotlight: Technology

The potency and effectiveness of ingredients in Supplement drinks decline over time. Ball Packaging Europe and Degussa FreshTech Beverages have been working on a way around this problem, and recently patented a technology called FreshCan®. [more]

Workflow: Resource

By Ron Romanik

Mintel's Global New Products Database (GNPD) is a Web-based auditing resource that tracks new product and package introductions around the world very closely. [more]

Workflow: Virtual Modeling

By Terry Bedell

Regardless of whether it is for developing new graphics, a new container or just keeping your specifications and documentation up to date, if you are not aware of—and using—some of the latest digital tools, you are almost certainly behind your leading competitors. [more]

Profile: TricorBraun

By Noel Jeffrey

TricorBraun's brand message is clear and consistent. Headquartered in St. Louis, it offers customers design, engineering, and global sourcing options, as well as logistics management and warehouse services. [more]