IN THE NEWS

Group 4 Recognized for Attractive Prestone Line

"Take Back Winter" is the snowflake logo on each of these Prestone de-icing products. The white, circular logo sits atop each label, which were designed for maximum effect by Group 4 in Avon, CT.

The packages won a Silver Award for Packaging at the 11the Annual Aftermarket Global Design Awards in Las Vegas, and subsequently gained acceptance at Wal-Mart as well. Clear benefit statements underscore the name of each product, and the respected Prestone yellow is as bright and recognizable as ever.

The package redesigns were introduced with this new line of chemical de-icing formulations. The products are packaged in different forms depending on consumers' preferred method of use, partially directed by real consumer input. Photographs at the bottom of each bottle illustrate the clean view users will have when using the product.

LPK's Mr. Clean Auto Dry Design Recognized at London Awards

Libby Perszyk Kathman (LPK), the Cincinnati-based international design agency, was honored as the package design winner in the category of automotive products the London International Advertising Awards. LPK took the prize for their brand work on Mr. Clean Auto Dry package design.

"LPK continues to be recognized internationally for its creative successes," said Vivienne Heering, director of brand design strategy, LPK, Western Europe. "We continue to prove our impact building leadership brands around the globe." The awards program also recognized LPK with four brand finalists in the 2005 competition—Mr. Clean Auto Dry, Zest Body Wash, Pantene Color Expressions, and Tampax Compak. Finalists were chosen from among nearly 20,000 entries worldwide, representing a culturally diverse group of 70 countries in six media categories.

Design Awards Tout Four Design North Projects

The 2005 American Graphic Design Awards chose four separate Design North package designs for recognition. The award-winners were an All-Glass Aquarium display design, Northland juice bottles, Three Thieves wine packages, and Beech Nut Table Time snack packages.

The "Tanks a Million" trade show display highlighted the success of the packaging for the MiniBow Aquarium from All-Glass Aquarium. The line of aquariums reached the one million unit sales milestone in 2005. The All-Glass company credits much of their success on the efforts of Design North, who control most of the company's branding and packaging strategies.