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Conceptual Packaging - A Creative Type Company

Issue: January/February '06

Publix Private Label

By Patrick Henry

Publix recently completed a package design overhaul of their primary private label brand image, creating a clean presentation that offers differentiation within a forward-looking system. The Publix internal package design teams have extended their systematic approach to their Publix Premium brand, Publix GreenWise Market brand, and Publix Deli, Bakery, and Pharmacy brands. [more]

Designer's Corner

by Philippe Becker

Packaging is the only medium that has a direct and immediate connection to the customer at the most critical point in the relationship with the manufacturer. [more]

Global Trendsetters: Russia

by Gregory Grishchenko

The Russian packaging industry is experiencing an annual growth rate of about 8% to 10%, driven mostly by food products, cosmetics, tobacco, and beverages. New package designs often draw from the pre-Bolshevik "glory" days when famous artists designed packages and labels. [more]

Market Review: Paperboard Tubes

by Noel Jeffrey

Tubes are growing in popularity with high-end packaging for luxury goods from cosmetics to premium alcohol beverages. These tubes usually feature offset lithography printing and a variety of finishing processes. [more]

The Front Panel

by Gary Pettis

The increasing acceptance of warehouse club store chains is coming at a time when Baby Boomers are more willing to look for value in non-conventional venues. The convergence of these two forces is the reason that competition in the club store aisles is reaching an all-time high. Package designers intent on exploiting this under-tapped market should understand the demands of this unique environment. [more]

Profile: Cadmus Whitehall

by Eric Van Osten

Cadmus Whitehall Group is a package printing company that always considers the scope of their capabilities, as well as the package lifecycle, when engaging every client. [more]

Retail Focus: Private Label

by Simon Gainey and Rob Holdaway

In recent years, the packaging of private label "store brands" in the United Kingdom has become more and more sophisticated. Store brands are not just seen as lower-price range products, but an integral part of the grocery store's overall proposition. [more]

Wow! What a Package!

David Luttenberger

Little Learners finds a direct connection to kids with bugs, dirt, and a fun toy package. [more]

Pack Expo Countdown

The success of last year's Las Vegas show sets the stage for this year's 50th anniversary show in Chicago. There will be more than 1,600 exhibitors and 50,000 expected visitors. [more]