EDV Offers Heinz Soups Convenience and High Barrier Properties All-in-One

Heinz brand of soups launched an on-the-go soup package in the U.K. and Australia with EDV Packaging's barrier cup.

EDV Packaging has worked closely with Heinz Packaging Development team to develop an exclusive and functional design for their international soup line. The material selected was a layered PP/EVOH/PP structure whose internal and external surfaces are white. This combination of barriers along with additional UV inhibitors allows excellent thermal stability through a robust sterilization process.

This convenient, microwaveable soup package is sold at ambient temperatures with a shelf life of 12 months. The cup has been hermetically sealed using a transparent and peelable barrier lid that offer a 100% plastic barrier. The Heinz soup packages are decorated with an attractive printed shrink sleeve, and the overcap assists in stacking, functions as a splash-guard when cooking, and serves as a drinking spout for consumption.

EDV Packaging coextrudes and thermoforms the PP/EVOH/PP structure in its production plant located in Barcelona, Spain. The packaging offers barriers to oxygen, moisture, and UV light. Due to EDV's material selection and thermoforming know-how, the cup withstands the rigorous thermal processing required when producing long-life, shelf-stable packages that are not refrigerated.

The Heinz soup cups have a diameter of 89 mm at the rim and a height of 95 mm with a full capacity of up to 330 cc of soup. The cup was designed with vertical ribs in the side panels for two purposes—to resist deformation during processing and to offer some insulation properties to the consumer when drinking hot soup.

With the novel shape, bright colors, and life-like graphics, the Heinz soup package has a significant on-shelf presence for consumers who are looking for a quality product and convenience. After a successful launch in two formats in the U.K. and in Australia, the product launch has been extended to the Spanish and French markets.