AEROBAL Names Aluminum Aerosol Cans of the Year 2005

Winner - Already Launched
mp3
Submitted by Boxal (part of Exal Group)

Winner - Prototype
Truspray
Submitted by Tubex
(Colep-CCL, Lindal Group and Tubex)

It is not only major brands that have discovered that more appealing and user-friendlier packaging is a way to make a splash against the seemingly indomitable competition. Producers of trademarked products with smaller marketing budgets are also modifying their packaging design in ever-shorter cycles to stay ahead in this race. Aluminum has compelling advantages over other materials, especially when it comes to shaping and decorating the containers. This year's AEROBAL winners demonstrate that trend.

The mp3 aluminum aerosol container is based on the company's GRIP concept. GRIP is a patented technology allowing unusual container embossing processes to highlight logos, texts, images, or other decorative elements. The multi-sensorial container appeals to consumers' tactile and visual senses by combining attractive embossing with a winning combination of matte and shiny printing. The result is extremely attractive and ergonomic package that draws consumers' attention to the product on the shelf.

This modern, economic, and creative aerosol container was designed to be both innovative and compatible with the existing standard filling line. The enlarged printed front and V-shaped silhouette open up new graphic design possibilities for product marketing. The unusual oval shape of the container was achieved with a special conification technology. The printing of the container also had to be adjusted to fit this new shape, with control over design distortion, and corresponding modifications of the base coat and the over-varnish were necessary.