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Conceptual Packaging - A Creative Type Company

Issue: March 2006

Del Monte

by Patrick Henry

The Del Monte brand traces its origins to California's Gold Rush days, but today steel and aluminum are the valuable materials that Del Monte fashions into billions of cans. Although Del Monte embraces other forms of packaging, it's no surprise that the company retains an intense loyalty to the simple metal containers that made it famous. [more]

Designer's Corner

by Ronald de Vlam

Designers thrive on creativity. If they are not properly ring-fenced by a well-articulated design brief, designers may go off on tangents that are "neither use nor ornament." However, there are ways to harness creativity, for all its chaos and disruptiveness, and ways to cultivate an environment where great ideas can spill over from one project to the next. [more]

Global Trendsetters: France

by Aude François

Package design in France represents the most active design field in terms of employees, and more than half of all package design work is done for international brands. If French design "specificity" exists, it is driven by the retail environment in France, and how that environment works against a packaging uniformity trend pervading the world. [more]

Profile: MeadWestvaco

by Ron Romanik

The name of the MeadWestvaco Corporation was born from the 2002 fusion of two companies with deep histories in paper--Mead and Westvaco. Since the merger, MeadWestvaco has continued to bring more companies under its umbrella. The company has expanded their packaging strengths with internal processes that drive innovative solutions. [more]

The Front Panel

by Marianne Klimchuk

Illustrations have had a long history in packaging design as visual aids that serve to communicate. The art nouveau and deco style packaging designs of the 1920s and 1930s, for instance, were appropriately ornamental and decorative. Today, illustrations on packaging are once again helping to define a product's personality and create a lasting impression.

Market Review: European Aerosol Cans

by Gregor Spengler

European and U.S. aluminum aerosol can producers enjoyed an excellent demand for their products in late 2005, and production increased by roughly 10% compared to the previous year's figures, according to organization AEROBAL. The drive in the market is mainly due to innovative shaping technologies and the competitive advantage from increased tinplate prices.

Also: AEROBAL Names Aluminum Aerosol Cans of the Year 2005

Pack Expo Countdown

Packaging solutions in design, materials,and machinery will once again crowd the floor of Pack Expo International 2006, being held October 29th to November 2nd at Chicago's McCormick Place. To impress upon would-be attendees the insights to be gained Pack Expo, Ben Miyares responds to a few questions, such as "What's involved in successful branding?"

Wow! What a Package

by Ron Romanik

A first response when you hear the words "protein" and "beverage" in the same sentence is probably not "Wow!" --more like "Yuck!" To turn suspicion completely around into confidence might take a minor miracle for some. But it could hardly be done better in this supplement category than Protica Nutrition Research did for its advanced formula Profect® protein drink.