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Issue: May 2006This Big Red Dog is Stylin': Scholastic Prepares for a New Clifford® Licensing Effort with Another Round of Artful Guidesby Ron RomanikNew York City-based Scholastic Inc. is the largest publisher and distributor of English-language children's books in the world, and licensing avenues are strong revenue-generating and brand-building opportunities. [more] Retail Focus: Connecting with K'NEXby Bill GoodwinWe all know how important it is to capture kids at shelf level, so every means of communicating to kids and their caregivers needs to be maximized. [more] Package Design Makeover Challenge
Package Design Magazine is thrilled to announce the start of the third annual Makeover Challenge, which kicks off with five profiles describing our participating design teams. [more] Makeover Challenge Team Profiles:
Kendall Ross Designer's Corner: The Emergence of 'Natural Technology'by Jonathan FordHumans have a prevailing human need for connection, and today that can come from brands as much as from people. [more] Profile: CARTONDRUCKby Deborah TothCARTONDRUCK took its highly regarded European reputation and crossed the Atlantic to open a facility in Fairview, NJ, investing more than $5 million dollars to make sure their international clients can take advantage of the same exact service and technology on both sides of the pond. [more] The Front Panel: Designing a Customer Experience: Squeezing the Most out of Designby Mona EismanHow a potential customer experiences a package sets the stage for getting their attention and inviting them to experience the product inside. [more] Global Trendsetters: What's Up Down Under?by Ken McGregorColes Supermarkets and Woolworths control over 85% of big store sales in Australia These companies have expanded to become sourcing, buying, logistics, and retailing powerhouses. [more] Sustainable Packaging Learns a Great Deal From Child's Playby Wendy Jedlicka and Fran KurkConsumer watch organizations are keeping a close eye on all product and packaging materials in the children's market. Today, manufacturers are compelled to respond immediately to any health-related concern because they know it reflects on the health of their brand. New substrates made from plants may turn out to be the safest of all. [more] Pack Expo Countdown: Innovative Pouches and Films Offer Extra Ways to Build Brand ImageInnovation fuels trends in package appearance and function, new trends in turn fuel more innovation, and each builds on the other. [more] Wow! What a Package: The Cereal Pouch of the Future May Be 'Gr-r-reat!'by David LuttenbergerThe long-held belief that pouches would never make economic sense for breakfast cereal packaging may be about to change. [more] SpotlightsA look at the products, packages, and technologies making news in a sampling of key packaging fields.
Food & Beverage: Pez Candies and Dispensers Departments | ||
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