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Issue: May 2006


This Big Red Dog is Stylin': Scholastic Prepares for a New Clifford® Licensing Effort with Another Round of Artful Guides

by Ron Romanik

New York City-based Scholastic Inc. is the largest publisher and distributor of English-language children's books in the world, and licensing avenues are strong revenue-generating and brand-building opportunities. [more]



HP

Retail Focus: Connecting with K'NEX

by Bill Goodwin

We all know how important it is to capture kids at shelf level, so every means of communicating to kids and their caregivers needs to be maximized. [more]

Package Design Makeover Challenge

Package Design Magazine is thrilled to announce the start of the third annual Makeover Challenge, which kicks off with five profiles describing our participating design teams. [more]

Makeover Challenge Team Profiles:

Kendall Ross
Logosbrands
Object 9
TricorBraun Design
William Fox Munroe

Designer's Corner: The Emergence of 'Natural Technology'

by Jonathan Ford

Humans have a prevailing human need for connection, and today that can come from brands as much as from people. [more]

Profile: CARTONDRUCK

by Deborah Toth

CARTONDRUCK took its highly regarded European reputation and crossed the Atlantic to open a facility in Fairview, NJ, investing more than $5 million dollars to make sure their international clients can take advantage of the same exact service and technology on both sides of the pond. [more]

The Front Panel: Designing a Customer Experience: Squeezing the Most out of Design

by Mona Eisman

How a potential customer experiences a package sets the stage for getting their attention and inviting them to experience the product inside. [more]

Global Trendsetters: What's Up Down Under?

by Ken McGregor

Coles Supermarkets and Woolworths control over 85% of big store sales in Australia These companies have expanded to become sourcing, buying, logistics, and retailing powerhouses. [more]

Sustainable Packaging Learns a Great Deal From Child's Play

by Wendy Jedlicka and Fran Kurk

Consumer watch organizations are keeping a close eye on all product and packaging materials in the children's market. Today, manufacturers are compelled to respond immediately to any health-related concern because they know it reflects on the health of their brand. New substrates made from plants may turn out to be the safest of all. [more]

Pack Expo Countdown: Innovative Pouches and Films Offer Extra Ways to Build Brand Image

Innovation fuels trends in package appearance and function, new trends in turn fuel more innovation, and each builds on the other. [more]

Wow! What a Package: The Cereal Pouch of the Future May Be 'Gr-r-reat!'

by David Luttenberger

The long-held belief that pouches would never make economic sense for breakfast cereal packaging may be about to change. [more]

Spotlights

A look at the products, packages, and technologies making news in a sampling of key packaging fields.

Food & Beverage: Pez Candies and Dispensers
Food & Beverage: Sunkist Fruit Candies
Entertainment: Grammy-Award Winning Packages
Food & Beverage: Legacy Hedonism Red Ale
Food & Beverage: Fantastic World Foods

Departments

Publisher's Letter
In the News
Package Designers Datebook

EMX

LabelExpo

DESIGN2LAUNCH
Phillippe Becker Designs, Inc.
MWV
Really Good Package Design, Explained!
William Fox Munroe
Precision
4Sight
SILGAN
AllenField
Enfocus Bar Code
HealthyFX
TricorBraun
Innovia
ABA
ATOMICA
HP
YUPO
HLP

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