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Let the Games Commence! The 2006 Package Design Makeover Challenge Begins

Package Design Magazine is thrilled to announce the start of the third annual Package Design Makeover Challenge, which kicks off with five profiles describing our participating design teams. In this celebration of package design creativity, each participating firm will strive for "Best Overall Packaging Redesign" as voted by you, our readers, who will be invited to cast votes online. In the July/August issue, each team's redesigned packages will be presented with a summary of the team's design thought processes and brand strategies.

In our past Makeover Challenges, the Package Design staff has been amazed at the stunningly beautiful and inventively original ideas that have come out of this event. To encourage innovation, the contest is a fantasy design exercise, where there are really no limits or constraints placed on the design teams.

Online voting will begin with the publication of the July/August issue and will end on September 15. The team with the most popular overall package redesign will be awarded the cover story of our November/ December issue. The Makeover Challenge sponsor, Paxonix, has provided all the teams with complimentary subscriptions to PaxPro 3, the latest version of their online asset management and revision tracking software, to help them work efficiently as teams.

2006 Package Design Makeover Challenge Participant Profiles:

DESIGN2LAUNCH
Phillippe Becker Designs, Inc.
mwv01
ALCAN
William Fox Munroe
Precision
GASC
AllenField
Enfocus Bar Code
HealthyFX
TricorBraun
Innovia
ABA
ATOMICA
HP
YUPO
HLP

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