A Lifetime of Learning

By Chris Lyons

Early development of reading skills, a life-long love for learning, and building an appreciation for quality are the roots of the Scholastic Inc. business heritage. This month's cover story delves into the design and brand identity direction that drives one of the most familiar and popular brands in the world today.

Scholastic branding has one of the earliest and most influential connections to young consumers and therefore one that is very carefully crafted and protected. The care that is given to each and every touch point is highlighted in this most interesting story on product and packaging style guides.

It is that time of year when Package Design Magazine kicks off our annual Makeover Challenge, arguably one of the most thought provoking and exciting editorial efforts that engages our readers both in print and online. This year we are pleased to highlight the teams from Kendall Ross, LOGOSBRANDS, Object 9, TricorBraun Design, and William Fox Munroe. Prepare to be amazed by the upcoming July/August issue, where the teams' package redesign efforts of a health and beauty product line will unfold before your eyes.

I have never been Down Under, but would love to go just to explore the innovations coming from our Aussie packaging counterparts. Soundly double-teamed by two major retailing chains, the impact of private label packaging is driving many packaging decisions in Australia.

David Luttenberger once again entertains and enlightens us with his "Wow! What a Package!" column, this month looking to the future of breakfast cereal packaging. Also take time to enjoy the two Grammy-winning packages, one of which was a box set edition of tunes from our favorite Man in Black.

Take a look-see and tell us what you think.

Enjoy!

Chris Lyons
Publisher
clyons@lyonsmediainc.com