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Conceptual Packaging - A Creative Type Company

Issue: June 2006

Stanley Tools

by Ron Romanik

When Stanley was developing a number of tools to be even better than their current best, the company decided to launch them all together as an "XTREME" brand extension line with a bold and consistent packaging strategy. [more]

Designer's Corner: Intelligent Design and Brand Evolution Develops from Open Communications

by Martin Short

Open communication can develop more fruitful partnerships and achieve our goals of innovation more easily, and there are critical points early in every project that can set the tone. [more]

Retail Focus: Pulling the Sales Triggers

by Elliot Young

The Paperboard Packaging Council commissioned Perception Research Services to take a closer look at several award-winning packages and how they affected consumers on nine emotional triggers: pride, empowerment, trust, identification, familiarity, warmth, curiosity, relevance, and approachability. [more]

Global Trendsetters: Chile

by Maria Loreto Valdes

Chile relies heavily on export markets for their industry growth, especially in the food and wine categories. The country is embarking on a new national campaign of "Always Surprising" and the package design field is breaking out of traditional modes. [more]

Profile: Pacific Southwest Container

by Deborah Toth

Pacific Southwest Container uses innovative box structures and the latest printing equipment to make boxes that shine. [more]

The Front Panel

by Bill Wynkoop

For educators, springtime is when final consultations need to be scheduled. A recent graduate thesis reminded our columnist of "dynamic clarity," a concept coming into its own with shrink sleeve labels. [more]

Featured Awards Program: PLGA Print Quality Awards

The Packaging & Label Gravure Association Print Quality Awards Program recognizes member printers and converters for outstanding achievement in gravure printing. [more]

Pack Expo Countdown

Product freshness can play a critical role in turning a first-time buyer into a repeat purchaser and in building brand loyalty. We preview some film and rigid container technologies that will be at Pack Expo International 2006 [more]

Sustainable Packaging Update

by Wendy Jedlicka

For those who have been using sustainable design practices for years, these are heady times. For those who are ready to join them, this is indeed a great new era. [more]