The Front Panel: The Boon of the Aging Boomer: Structural Design Needs To Be Inclusive

by Simon Gainey

Aging Baby Boomers provide an opportunity to design packages that provide ease of use in five key ways. [more]

Designer's Corner: Use Neuroscience, Psychology, and Iconology To Align Desire and Design for Real Results

by J. Duncan Berry, Ph.D.

The growth of psychological studies has led to new ways to think about how design can tap into the minds of consumers. [more]

The Third Annual Package Design Makeover Challenge

by Eric Van Osten

The entries are in! Now it's your turn to tell us what you think by voting online for the best overall packaging makeover. [more]

Profile: Multi-Color Corp

by Deborah Toth

Major brands trust Multi-Color Corporation to design and produce striking labels that invigorate. [more]

Substrate Review: PET and UV

For educators, springtime is when final consultations need to be scheduled. A recent graduate thesis reminded our columnist of "dynamic clarity," a concept coming into its own with shrink sleeve labels. [more]

Workflow: Software

Q2ID software from Markzware is forcing some designers to think twice about using both InDesign and QuarkXPress. [more]

Wow! What A Package

by David Luttenberger

World Cup soccer fans in Germany were privy to an innovation that provides very portable alcohol. [more]

Spotlights

A look at the products, packages, and technologies making news in a sampling of key packaging fields.

Health & Beauty: BOSS SKIN Men's Skin Care
HUGO BOSS extends its brand to men's skincare with sturdy packages that are decidedly masculine and reliable.

Health & Beauty: Innersense Organic Beauty Products
The Innersense bottles, tubes, and jars have a rich, consistent amber color that defines the brand, thanks to Clariant's ColorWorks™.

Departments

Publisher's Letter
Sustainability Update
Pack Expo Countdown
Package Designers Datebook