Focus on Your Health

By Christopher Lyons

Welcome to the July/August issue of Package Design Magazine, which has an undeniably strong focus on health and beauty packaging. More and more each day, beauty and personal care products are developed with an eye toward health.

That could not be truer for either our Cover Story feature on Almay or for our Makeover Challenge subject brand, Fresh Body Market. Revlon's Almay brand has long led the industry in hypoallergenic beauty care products and product development with health always in mind. Earlier this year, Revlon unveiled a completely refreshed Almay brand, a raft of new products, and a consistent "Beauty 1-2-3" strategy.

The entries are in for Package Design Magazine's third annual Makeover Challenge. The subject company, Fresh Body Market, takes healthiness in soaps and lotions to another level by making their products with real fruits and vegetables. Our staff was once again impressed by the inventiveness and artistry of the five design teams.

Please take the time to tell us what you think with our online voting portal at www.packagedesignmag.com. Vote your conscience as to which set of packaging conveys the product line's message best. Voting ends September 15th and the winner will be announced with the publication of our November/December issue.

Other editorial in this issue include an insightful Designer's Corner column on how package design can benefit from studies in psychology, iconology, and NeuroDesign™, a method currently undergoing refinement at the laga design firm. The Front Panel covers what to think about when designing for the aging Baby Boomer generation. We trust you'll find these articles interesting and useful.