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Conceptual Packaging - A Creative Type Company

Issue: November/December 2006

Cover Story: Kendall Ross

by Ron Romanik

Kendall Ross earned the cover story slot by winning the 2006 Package Design Makeover Challenge. The small but agile Seattle firm elevates brands to new heights by telling authentic stories through packaging, and they draw on their broad and deep retail experience to take shoppers on mini journeys.

The Front Panel

by JoAnn Hines

"Green" can mean many different things these days. How can sustainable packaging and manufacturing policies be interpreted and maximized for branding purposes?

2006 Makeover Challenge Analysis

An independent study by HotSpex examines the results of our Makeover Challenge and provides insight into what real consumers like and dislike about the designs.

Designer's Corner: Millennials

by Scott Power

Marketers need to stay on their toes and experiment with new design strategies in the current marketplace to keep up with the technological savvy of 13- to 26-year-olds.

Global Trendsetters: Japan

by Neil Kozarsky and Ron Romanik

Japanese culture is reflected in its packaging, with attention to consumer expectations of efficiency and detail, and with every effort made to not waste consumers' time.

Workflow: 3D Software

The Strata 3D CX software program creates three-dimensional models of products for reviews and presentations before the costly production stages of development.

Research: Thinking About Zones

By Howland Blackiston and Jacqueline DeLise

The truth is, most merchandising strategies aren't very strategic. Designers would do well to foregoholistic approaches and adopt different strategies for different zones.

Profile: The Comp24 Group

By Debora Toth

The combination of three top producers of comps, prototypes, heroes, props, sales samples, and color correction represents the best in high-quality prototypes.

Wow! What a Package

Dave's Gourmet Adjustable Heat Hot Sauce uses two chambers and an adjustable dispenser to enable the consumer to choose his or her own appropriate level of spiciness.

Sustainability by Design

ON THE WEB ONLY: Sustainable Resource Guide
Compiled by Wendy Jedlicka

This annual supplement to Package Design Magazine takes a close look at what "sustainable packaging" means to designers, printers, manufacturers, and consumers. The 17+ pages of editorial cover the importance of this movement, explore how designers can use it to their benefit, and highlight innovative case studies, forward-thinking designers, and real world examples of companies taking a leading role.