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Conceptual Packaging - A Creative Type Company

Issue: March 2007

Cover Story: Schering-Plough

by Ron Romanik

The package design teams at Schering-Plough recently introduced the new Dr. Scholl's for Her line with soft curves, lavender hues, and a consistent brand message. They applied the same attention to design hierarchy when updating and reorganizing the category-leading Coppertone products. [more]

The Front Panel

by Jay Singh

Package designers today need to understand the physical distribution environment packages endure in the supply chain, as over-the-road transport in California is quite different than in China or India. [more]

Designer's Corner

by Jerry Johnson

Rapid and seemingly inexplicable market changes have led to a growing sense of bewilderment in consumer products marketing. Being aware of four emerging trends will help you thrive during the coming "storm." [more]

Research: Setting Action Standards

by Scott Young

There can be no single formula for setting action standards across the wide range of brand situations and design objectives. However, there are five guidelines that serve as starting points for approaching this process. [more]

Global Trendsetters: Latvia

by Gregory Grishchenko

Since the collapse of the Soviet Union, Latvia's oldest and strongest companies have quickly expanded the global reach of their products with packaging that is traditional in style but executed with modern precision. [more]

Wow! What a Package!

by Lynn Dornblaser

Is portability always a good thing? Golden Valley Natural's new Xtreme Shreds shredded beef jerky product comes in a 0.4-oz. tube of that includes a carabiner clip for attaching the tube to backpacks or clothes. [more]