LUXE PACK PREVIEW

Luxe Pack Preview

Luxe Pack New York 2007 will be held May 23 and 24 at New York's Metropolitan Pavilion. This year's event will showcase more exhibitors than ever before and will offer a compelling series of seminars, with the highlights shown here. Other special exhibits include FiFi Award Nominees Display and Winners of the Pratt Institute "Marc Rosen Scholarship for Graduate Package Design."

Wednesday, May 23, 2007

11 a.m. - "Democratic Beauty" by industrial designer Karim Rashid
Luxury is becoming democratized, and Rashid says, "I always believed that our everyday inexpensive packages could be highly aesthetic, very human, and extremely contemporary."

3 p.m. - "When the Package Becomes the Brand" moderated by Marc Rosen with a panel of experts
Graphic branding has become the emotional tie to consumer recognition and trust, and packaging can instantly brand a product with a lasting impression.

6 p.m. - Cocktail Party
Celebrating CPC Packaging Magazine's 2007 Editors' Choice Award Winners

Thursday, May 24, 2007

11 a.m. - "Sustainability and Luxury" by Nicole Smith, environmental director, Design & Source Productions Inc.
New sustainable materials lend themselves to the needs of luxury packaging, giving sleek presentation, and the promise that sustainability is modern.