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Conceptual Packaging - A Creative Type Company

Issue: May 2007

COVER STORY: Golf Ball Packaging

by Ron Romanik

In the last six years, golf ball brand owners have connected their brands with specific shapes and holographic substrates. The traditional technical pointers remain, but elements of intrigue and fun are also now part of the mix. [more]

Research: The Right Tools

by Howland Blackiston and Norm Leferman

Gleaning useful insights from consumers is a tricky business, but identifying exactly what you are trying to learn will determine the right research method. [more]

The 2007 Makeover Challenge

In this phase of our 2007 Makeover Challenge, we present the four design firms that have stepped forward to help reinvent an existing brand's packaging:

Design Resource Center Perennial Tridimage The Zunda Group

The Front Panel

by Bill Wynkoop

As memorable as the first Tic Tac mint candy container and dispenser was, new innovations in that category hope to recapture that feeling of delight. [more]

Designer's Corner

by Matt Cave

Finding the right "visual voice" for a brand's packaging is essential in speaking to a target demographic and separating a package from the crowd on shelf. [more]

Wow! What a Package!

by Lynn Dornblaser

The Fit & Fresh Salad Shaker container and packaging is a self-contained, functionally sound, and inventively constructed answer to the unhealthy-office-lunch blues. [more]