4 Design Firms + 4 SKUs = Innovation Inspiration

The 2007 Package Design Makeover Challenge begins here with four profiles of our participating design teams. In this celebration of package design creativity, each participating firm will strive for "Best Overall Package Redesign" as voted by you, our readers. In the July/August issue, each team's four redesigned packages will be presented with a summary of the team's design thought processes and brand strategies.

The Makeover Challenge is a unique "blue sky" opportunity for the design firms to stretch their philosophies and methodologies and produce stunningly original ideas. To encourage innovation, the contest is a fantasy design exercise, where there are really no limits or constraints placed on the design teams. There will be two new extra aspects of the Makeover Challenge this year, challenging the teams to come up with innovative production ideas and creative sustainability initiatives.

This year's accomplished design teams include the Design Resource Center in Naperville, IL, Perennial Inc. in Toronto, Ontario, Tridimage in Buenos Aires, Argentina, and Zunda Design Group in Norwalk, Connecticut. These firms have deep experience in structural and graphical design for consumer product goods, experience that will be applied directly to the household cleaning products that are the subject of this year's challenge.

Online voting will begin with the publication of the July/August issue and will end on September 30. The team with the most popular overall package redesign will be awarded the cover story of our November/December issue. The Makeover Challenge sponsor, Paxonix, has provided all the teams with complimentary subscriptions to the latest version of PaxPro, their online asset management and revision tracking software, to help them work efficiently as teams.

Meet the competitors:

Design Resource Center

Perennial

Tridimage

The Zunda Group