NEWS

A Metered Dispensing System That Really Works by ploy•d

This versatile design neatly meters a precise amount of lotion, gel, or spray from the tip of the pouch.

The final ounces of toothpaste in the very end of tube has met its match with the Metered Dispensing System (MDS), the flagship product by ploy•d, Inc. This new insert, created for liquid dispensing containers, aims to solve every dispensing problem from angle usage to leaks, spills, and dosage amounts. The MDS is designed to fit inside most packages and works with a wide range of product viscosities, and can also accommodate just about any exit point method such as mist, shoot, and spray.

The key to this system is a vacuum insert which pulls 98-99% of the product from the bottle, and allows usage from almost any orientation. This could mean an end for wrist cramps induced by involuntary experimentations with bottle orientation.

A push-button dose dispenser could show significant impact in the distribution of medicine. The suggested amount of cold medicine would be dispensed at the push of the button without the need for measuring or fear of overdose. Baking can be made easier in the same way with a uniform amount of product dispensed per button push.

In addition ploy•d supports recycling habits with the MDS. Each container and insert can be refilled and used multiple times, which would greatly cut back on plastic waste. These Metered Dispensing Systems are not on the market yet, but are currently in negotiations with companies in a few different consumer goods categories. Co-inventor and president of ploy•d, Roger LaFlamme, knows where to pitch through previous jobs with clients such as Johnson & Johnson, PaperMate, and Magnavox. He is also in talks with their brand partners to embed MDS into their consumer, automotive, industrial, and pharmaceutical products. For more information, visit www.ploy-d.com.

Object 9 Helps Light Up Red Stripe's 'Ignite the World Party' Campaign

Object 9's recent campaign for Red Stripe Beer highlights the beer's official sponsorship for 2007 ICC Cricket World Cup in Jamaica by exploiting the iconic packaging to its fullest effect. Object 9 is a marketing, communication, advertising, and graphic design firm based in Baton Rouge, LA.

This is Object 9's second campaign for the highly recognizable Jamaican brand. Known for its distinct, stubby bottle, Red Stripe embodies the spirit of Jamaica and is one of the most decorated beer brands in Diageo's award-winning portfolio.

The success of Red Stripe's "Don't Just Live, Live Red" campaign in Jamaica is building momentum for their "Ignite the World Party" sponsorship in the 2007 ICC Cricket World Cup. Red Stripe will reinvent the way the younger demographic views this typically conservative game by serving as "Cricket's Coolest Beer." They will also re-create the World Party experience and promote their mega-brand status by hosting high-energy parties over a three-month period that coincide with Cricket World Cup opening ceremonies and key matches.

Object 9 helped the Diageo's Red Stripe team to create a full promotional campaign complete with a fleet of World Party vehicles that bring the excitement directly to consumers. "Red Stripe is the only brand that has the equity to align with Jamaicans' passion and lust for life. The World Party allows us to create a once-in-a-lifetime experience for a whole new generation of Red Stripe consumers," according to Andy Gutowski, Object 9 partner and creative director. "The goal is to help build new Red Stripe adopters and adorers through positive brand interaction."

In addition, the Object 9 team created a promotional logo and commemorative label for the sponsorship designed to capture the vibrancy and authenticity of the Red Stripe Beer brand.