Issue: June 2007
by Ron Romanik
The quality and freshness of pet food has risen to meet the demands of pet owners who like to pamper their "children." Pet food packaging has met consumer expectations by portraying quality and freshness on shelf at a human level. [more]
by Scott Young
Packaging effectiveness depends on applying a consistent and systematic architecture to packages or labels. Years of eye-tracking research have revealed compelling insights on effective hierarchies.
[more]
by Robert Croft
Today's conventional wisdom seems to say: "If you can't quantify something, you can't manage it." The importance of communicating the ROI is a matter of duty to ensure that the relationship between client and agency is galvanized.
[more]
by JoAnn Hines
The wine category is a great example of new packaging ideas connecting with consumer trends and transforming brands.
[more]
by David Lemley
If "all the world's a stage" and you can think about design as theater, then brand managers need to think like playwrights, CEOs need to become producers, and packages need to become actors. [more]
by Ron Romanik
Known as a leading manufacturer and marketer of tissue, packaging, paper, pulp, and building products, Georgia-Pacific also has expanded their business services arms in recent years to become a powerhouse of packaging efficiency.
[more]
by Lynn Dornblaser
Colgate has introduced a product in the U.K. that takes the "professional" positioning to a completely new level. This more premium positioning is conveyed clearly through a number of fine packaging forms, materials, and details.
[more]
Spotlights:
Housewares: Super Iron Out and White Brite Cleaners
Business Tools: MindCube Innovation Workstation
Departments
Editor's Letter
Sustainable Packaging Update
News
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