Designers Corner: Updating an Icon

by Philippe Becker

When balancing the desire to hold a brand's loyal following with the desire to appeal to new customers coming to the category, the PBD design firm breaks down the business drivers into tangible, simultaneous goals. [more]

Business: Brand Security

by Ron Romanik

Overt brand security features may become an integral part of package designs sooner rather than later as the threat of counterfeiting grows, despite considerable reluctance on the part of CPG companies and brand owners. [more]

Research: Semiotics

The author explains how the study of signs and how they function can be employed to improve the communication on consumer goods package designs. [more]

The Front Panel: The New Breed of Designers

by Marianne R. Klimchuk

Young package designers today have a new set of values that affects how they define the goals of design and how they define the balances in their lives. [more]

2007 Makeover Challenge

The review and voting stage of the Makeover Challenge begins as we present the redesigned packages submitted by our four design firms. [more]

VIEW THE ENTRIES:
Design Resource Center
Perennial
Tridimage
The Zunda Group

Sustainable Packaging Update

by Wendy Jedlicka

The sustainability movement is spurring the reconsideration of alternative raw materials for paper and paperboard that were widely used in our country's not-too-distant past. [more]

Wow! What a Package

by Lynn Dornblaser

A lesson in how packaging can be both fun and functional comes from the laundry detergent category in Germany, of all places! [more]

Spotlights:

Health & Beauty: RGX Body Spray
Health & Beauty: Mensgroom

Departments

Editor's Letter