Package Design Magazine's fourth annual Makeover Challenge now enters the peer review stage. Entries have been submitted from our four design teams—Design Resource Center, Perennial, Tridimage, and The Zunda Group—and are displayed on the following pages.

The Citrus Magic brand of household air fresheners and cleaners is the subject of this year's packaging overhaul project. Like many consumer goods companies, the core Citrus Magic line grew in different directions as the parent company added new products without a comprehensive brand design strategy. The Makeover Challenge gave them the chance to have four design firms take on the challenge of proposing four comprehensive design strategies to Citrus Magic.

The time for peer review is now

The Makeover Challenge design teams took seriously the challenges to create a single unified brand and to introduce new functionality and ergonomics in the packages. The teams looked closely at the personality of the brand and the parent company's desire to promote all-natural products that were safe and effective. A new part of challenge asked the design teams to find an innovative sustainability solution for one of the packages and to find an innovative way to improve production efficiencies.

Now it's your turn as an avid reader of Package Design Magazine. Let us know which package makeover presents the best overall package design direction for the Citrus Magic brand by voting on our website. The deadline for online voting is September 30, and the winner will be announced with the publication of our November/December issue, where the winning team will be profiled in a cover story feature.

Strata Live 3D provides the 3D experience

Package Design Magazine website, you'll be able to view fully interactive 3D models of each and every package. This feature was made possible by the cooperation of Strata, a software company in St. George, UT.

Strata agreed to supply each design team with the Strata 3D CX Suite, a $1,700 value currently discounted to $995 for regular customers (www.strata.com/3dsuite.asp). The teams received this software free of charge in order to have complete control in creating their 3D models, and the software outputs the "Live 3D" models that can be directly uploaded and viewed online.

Strata offers a portfolio of graphics software for the professional designer. There is also an active online community of users that can be very helpful at www.stratacafe.com.