Issue: September 2007
by Ron Romanik
As the number of premium tequila brands grows, the need to tell authentic stories increases. Ultra-premium bottles are becoming more refined in presentation, but there is still a place for traditional artisanship. [more]
by Jenna Smith
Sustainability initiatives have reduced the amount of space designers can use to communicate benefits, but efficient structures and smarter use of graphics can take up the slack.
[more]
by Simon Gainey
The push to find new innovations often puts the cart before the horse, because true innovation comes from careful examination of what consumers will really want and use. [more]
by Stuart Leslie
Focusing on developing a new structure does not always mean higher costs. Brands are finding cost efficiencies can come hand-in-hand with structural branding.
[more]
by Bill Wynkoop
Small innovations in liquor bottle design and execution are making a big difference for consumers and how they grip bottles. What's surprising is why it took so long.
[more]
by Wendy Jedlicka and Philip White
When it comes to everyday objects and materials, making ecologically friendly decisions are often challenging, but a new guide offers new tools to help designers.
[more]
by Lynn Dornblaser
The gum category has become quite competitive in both shelf impact and functionality, and Wrigley's has taken those design elements to another level.
[more]
Spotlights:
Housewares: Petrotech Pet Products
Wine & Spirits: p.i.n.k. Liquor Brand
Workflow Tools: PANTONE Goe System
Health & Beauty: L'Oreal Hair Styling
Departments
Editor's Letter
Luxe Pack Monaco Preview
Pack Expo Countdown
In the News
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