The Secrets of Luxury Packaging
on Display at LUXEPACK MONACO

In October, more than 300 leaders in the luxury goods packaging market will be in Monaco to present their latest products and celebrate 20 years of Luxe Pack at an event crammed with interesting and exciting features.

An unrivalled meeting point for brand decision-makers, Luxe Pack Monaco celebrates every year the coming together of experts in the luxury goods packaging sector. The 20th anniversary of the show will be more than ever not only a meeting point for professionals in the marketplace but an opportunity to think about the future and a source information on market innovations and trends.

Also, with the repeat of the forecasting observatory created in 2006, Luxe Pack Trends & Market Observer, the presentation of new exclusive quantitative studies and conferences led by specialists, Luxe Pack Monaco in 2007 is sharpening essential tools to help its audience understand the market and provide its own vision of luxury product packaging.

Consumer Insight Conferences

Philosopher and sociologist Gilles Lipovetsky has a habit of describing people as "emotional consumers." He has been interested for a long time in our "hypermodern" society and the new codes that govern it. He analyzes a mixture of time, femininity, new social relationships, consumption, and luxury goods and draws from his diagnoses a sociological radiograph of our time, titled The New Spirit of Luxury Goods.

The agency Style Vision provides prospective and quantitative studies for design, marketing, and lifestyle industry professionals. Always at the cutting edge, Agnas Kubiak will use her conference Luxury Goods and Men to consider the question of men and how profiles of urban men are changing radically.

Environment Conferences

Eco Echo: The Return of Sustainable Luxuries - Internationally renowned designer Marc Rosen leads this panel discussion with fashion designer Linda Loudermilk and Farmaesthetics Skincare founder Brenda Brock, among others. The difficult question is how to satisfy our desire for luxuries in the present time while protecting our needs and our desires in an indefinite future.

Encouraging Innovation and Being Different While Producing Environmentally-Friendly Packaging - Catherine Ronge from agence O2 will try to answer provocative questions such as: What can designers do to reduce the impact of packaging on the environment without losing that dream quality inherent in the world of luxury goods? Make the packaging lighter? Reduce the amount of packaging? Change materials?

New Trends Conferences

An expert in all the facets and problems of the market, Anne Lavaud, editor of the magazine Formes de Luxe, will hold two conferences, the first is called Packaging and E-Commerce and the second, in partnership with Cap beauty, is Integrating Old Packaging in the Development of New Products.

Ute von Buch, from the German specialist magazine Creativ Verpacken, will run a workshop on LuxusLuxus als Trendsetter: Was Kannen Handel und Marketing Daraus Lernen?

The agency By Volta will analyze the relationship between creation and marketing, a fascinating problem, under the title Sensory Marketing and Design applied to beauty displays and points of sale.

William Murray Hamm will discuss the major question of design cross-fertilization: What the perfume and cosmetics market can learn from other premium and luxury sectors? * Cap Beauty, experts in product monitoring, particularly in the American market, will use its expertise in a conference called Gateways Between the U.S. and Europe: Associated Market Trends.

The Luxe Pack Trends & Market Observer 2007

After the success of the first edition in 2006, the trends observatory will be held again in 2007 to analyze and comment the trends in the market for you. Set up and tested during the last Luxe Pack, this observatory is an essential tool for initiating and feeding creativity in the world of luxury goods.

It shows the major movements for the coming years, places new exhibitors' products in those major movements and helps you better interpret them and take them on board. This open-ended and interactive tool uses the combined expertise of its members and aims to provide strategic qualitative information on the underlying trends in the luxury goods market.

Informed by the offers presented by exhibitors at Luxe Pack 2007, the results of the observatory's thinking and analysis will be unveiled at the show during a conference open to all visitors and a presentation will give you a creative and fun overview of its results.

Permanent Exhibitions

Alchemies: Materials, Colors, Lights presented by Extreme Design - This will provide an expansive introduction to the interaction between color and the materials that support it, and will go for the entire duration of the show. After creating a chart of 166 reinvented colors, Extreme Design has extended its reflection this year to materials and has integrated its creative approach in an industrial dimension.

Packaging and Luxury Goods 20 Years From Now - Luxe Pack will celebrate its 20th anniversary with a wonderful retrospective of all previous events. The 10 companies who have exhibited at all Luxe Pack shows will be the anniversary's partners. These companies are RPC Beauta, Verreries Brosse SAS, Alcan Packaging Beauty, Ets Clas, Doro, Kurz France, Ileos, Lisi Cosmetics, VPI, and Qualipac. The event willbe relayed with work carried out by the Milan European Design Institute. For up-to-date conference and event details, visit www.luxepack.com.