Best Overall Package Design
Gentleman Jack Rare Tennessee Whiskey
Manufacturer: Brown-Forman
Glass Supplier: Owens-Illinois Inc.
Gentleman Jack Rare Tennessee Whiskey's new glass bottle design features a curved shoulder and embossed decoration. The packaging also provides a showcase for the newly designed label highlighting Gentleman Jack's unique characteristic of being the only double charcoal-mellowed whiskey in the world. The Jack Daniel's embossed signature reminds consumers of the strength of the company's history, while the sloped shoulder design communicates the smoothness of the whiskey. |
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Best Beer (tie)
Michelob Celebrate & Michelob AmberBock
Manufacturer: Anheuser-Busch Inc.
Glass Supplier: Saint-Gobain Containers Inc. (Michelob Celebrate); Saint-Gobain Containers Inc. & Owens Illinois Inc. (Michelob AmberBock)
Intended for sharing, Michelob Celebrate is packaged in elegant, 24 oz. custom glass bottles featuring refined pressure sensitive labeling. Michelob AmberBock is now served in a pub-style, contemporary glass bottle, which communicates the upscale, rich qualities of the product within.
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Best Carbonated Beverages
Hank's Gourmet Beverages
Manufacturer: Hank's Beverage Company
Glass Supplier: Saint-Gobain Containers, Inc.
This bottle is ahead of the curve in carbonated beverages that offer craft quality and elegant packaging. Hank's customers recognize the care the company puts into making Hank's beverages, from the distinctive upscale glass packaging to the metallic embossed labeling to the unparalleled flavors. (For more, see June, 2006 issue of Package Design.) |
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Best Food
La Famiglia DelGrosso Pasta Sauce
Manufacturer: DelGrosso Foods Inc.
Glass Supplier: Saint-Gobain Containers, Inc.
La Famiglia DelGrosso represents a new standard in packaging for ultra-premium pasta sauces by creating an artful brand message of quality. The glass packaging boasts a metallic substrate label with embossment on the lettering and photo frame corners. The closure is elegantly designed and the product tag is artfully filled with history, product information and a letter to the consumer.
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Best Wine
Sonoma Vineyards Chardonnay and Merlot
Manufacturer: Klein Family
Glass Supplier: Vitro Packaging
Wine packaging that appeals to the 25- to 35-year-old new group of wine consumers is on the rise. The Sonoma glass bottles are as elegant as the wines themselves, yet approachable and easy to enjoy with their twist-off closures. The package labels depict three distinct countryside scenes of Sonoma County per variety. |
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Best Non-Carbonated Beverages
Mountain Valley Spring Water
Manufacturer: Mountain Valley Spring Company
Glass Supplier: Vitro Packaging
This bottle achieves a retro design package with a modern twist. Mountain Valley wanted to stand out while both providing a hint of its 100-plus years of existence and catapulting the product into the 21st century. The spring water is packaged in distinctive green glass bottles that feature a Vitrocure!" screen decoration process and boast a red oval label. |
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Best Distilled Spirits
Crown Royal XR
Manufacturer: Diageo
Glass Supplier: Vitro Packaging
The Crown Royal XR bottle was created using the highest quality cosmetic grade glass, fire-polished for a crystalline finish. The golden metal paint label is heat-cured to the glass using a process called applied ceramic lithography. A diamond-inspired glass decanter-style closure tops the bottle, and each bottle comes in a suede burgundy bag and an elegantly embossed box with gold satin lining.
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Best Flavored Alcoholic Beverages
Captain Morgan Parrot Bay
Manufacturer: Diageo
Glass Supplier: Owens-Illinois Inc.
The design of Captain Morgan Parrot Bay packaging builds brand awareness of Captain Morgan and the Parrot Bay sub-brand. A stepped-shoulder bottle design resembles the appearance of the Parrot Bay Rum product, and embossing emphasizes the brand. The product also features a reverse-printed back label that is clearly exposed after consuming the bright liquid. |
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Best Cosmetic and Fragrance Products
OS Signature
Manufacturer: Procter & Gamble
Glass Supplier: Vitro Packaging
OS Signature is targeted to a younger male market that may still have fond memories of the classic Old Spice scent worn by their fathers with a modern and masculine glass package. The red applied ceramic labeling, when set against the blue hue of the cologne, creates a red, white, and blue palate classically American just like the product itself.
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Best Organic Beverage
Frützzo Organic Pomegranate Juice
Manufacturer: Frützzo LLC
Glass Supplier: Vitro Packaging
This bottle taps into a trend where organic beverages are using custom package designs and intricate labeling to create brand recognition. Frützzo Organic Pomegranate juices are packaged in 12-oz. contoured glass bottles decorated with fresh, spring-colored applied ceramic labeling and feature the Frützzo name and logo embossed on the bottle. |
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Best Organic Food
Bertolli Organic Pasta Sauce
Manufacturer: Unilever
Glass Supplier: Saint-Gobain Containers, Inc.
Bertolli chose an upgraded glass package to showcase the product s premium image and to differentiate it in the highly competitive pasta sauce category. The silhouette of a Bertolli Olive Oil bottle was used as inspiration for creating a new pasta sauce jar, and the result was the development of an iconic shape to drive brand recognition across multiple categories. |
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Recognition for Outstanding Sustainable Practices
Ted's Montana Grill restaurants
Ted's Montana Grill restaurants (founded by Ted Turner and George McKerrow) are dedicated to serving quality meals in a sustainable manner. Ted's made the decision to serve everything from soft drinks to adult beverages to condiments in recyclable glass containers. Ted's believes that glass is a positive decision for sustainability driven companies and this is one step in creating an environmentally friendly restaurant chain. |
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COMPASS is an online software tool for packaging designers and engineers to compare the environmental impacts of their package designs.
