New Multiserve SafePak™ Protects
Brand Safety, Flavor, and Value

A new flexible package growth platform, the Multiserve SafePak™, is now available for beverages and liquid foods. A key component of the SafePak is The Answer™, an aseptic dispensing tap from International Dispensing Corporation. Multiserve SafePaks enable shelf-stable liquids in large-format packages to be dispensed safely and repeatedly over extended time without refrigeration or power.

The Answer is a proprietary, user-friendly dispensing technology that prevents microorganisms and oxygen from compromising product safety, nutritional value, and taste—even during unrefrigerated, repeated use. "The Answer keeps product shelf-stable throughout its use-life, from first serving to last," says Greg Abbott, founder and chairman of International Dispensing Corporation.

In addition, this multiserve packaging replaces multipacks of single-served beverages that require use of extra packaging materials and energy. The new option will help brand owners achieve dramatically higher sustainability scores.

Furthermore, Multiserve SafePaks with The Answer have the potential to assist in humanitarian relief, such as on-site nourishment to refugees, impoverished populations, and disaster victims. Jane Goodall, UN Messenger of Peace, has given The Answer her endorsement, calling it "a visionary product designed to be a safe, sanitary delivery system for liquid foods and beverages."

Over the past six years, three FDA processing authorities have tested and certified The Answer. Most recently, IEH Laboratories and Consulting Group, an industry leader in sterility testing, concluded that The Answer could maintain sterility indefinitely, after repeated dispensing, in ambient temperatures. The Answer is equipped with double-tamper-evident safety features, as well as a snap- action, hermetic-sealing actuator, all of which are 100% tested in-line.

Marital Wellness Aids Receive Boutique Exposure in Vegas

When the founder of Marital Wellness International, Idaho-born Kathleen Williams, had perfected her line of personal care products, she went to the 2006 HBA Global Expo show in New York City to source all of her package design ideas. There she found everything she needed to launch her boutique products, which are now catching shoppers' eyes in the Bellagio Hotel and MGM-Mirage properties in Las Vegas.

In research and development for close to 10 years, the Anticipation™ line was just launched in February 2007. After years of research, Williams came to believe that if you cannot safely ingest a cosmetic then you have no business putting it on your very absorbent, porous skin. The massage oils and personal lubricant products are catching on as some customers are using them more as an all-over body cosmetic than just a marital aid.

Williams assembled the packaging ideas and sources at HBA that helped her launch the product as a high-end boutique purchase. "For new companies, packaging is everything," Williams says. "We try to keep our packaging as high-end as possible." Relying on the advice and direction of her printer, LithoFlexo Grafics in Salt Lake City, Williams recruited Action Bag Company, Marketing Innovations, and Xela Pack and to complete her mission.

LithoFlexo Grafics helped Action Bags achieve maximum impact for Williams polka-dotted vision of a large, sturdy paperboard purse and a mini travel purse. Marketing Innovations provided the metal charm, which is smooth and dark on the back side, and Xela Pack provided the small sample dispensers for the mini travel purse. However, it's the eye-catching appeal of the polka dot purse that was the most pleasant surprise for both Williams and her retailers.