Issue: November 2007
by Ron Romanik
Our 2007 Package Design Makeover Challenge Winner is a cross-disciplinary team of graphic and structural designers making waves in the major port city of Buenos Aires, in export-rich Argentina. [more]
by Gaemer Gutierrez
For the most part, brands want to convey the same kinds of positive qualities. It takes real discipline to avoid falling into solving new creative challenges with the same old tools.
[more]
by Ron Romanik
Typical focus groups generally try to pick "the winner." With the Makeover Challenge packages as subjects, we used a new tool that tries to capture consumers' first impressions. [more]
With John Luke
The MeadWestvaco chairman and CEO stresses that the packaging industry only benefits if the sustainability movement flourishes and forecasts the evolution of several other design trends.
[more]
by Ted Mininni
Packaging, structural or otherwise, should never be developed without a full understanding of the brand or without research into a brand 's core attributes.
[more]
by Kent St. Vrain
It's at the shelf where consumers participate in the first moment of truth. If a competitor resounds holiday cheer with greater glee than you, he or she could just possibly steal the sale.
[more]
by Ron Romanik
The merger of Esko and Artwork Systems had some designers concerned that their favorite workflow programs and tools would be lost in the shuffle, but this is not the case.
[more]
by Sharell Benson
Chemical engineer Ed Boehmer had a vision in 1996 to produce ecologically superior packing "peanuts," which are now marketed as the Packing Peanuts that Saved the World.
[more]
by Lynn Dornblaser
Two very simple modifications to the applicator on this Veet hot wax product from Reckitt make this product more effective, safer, and easier to use with confidence.
[more]
Spotlights:
Food & Beverage: Tsingtao Beer
Wine & Spirits: Yellow Jersey Wine
Housewares: Citrushine & Citrusafe
Departments
Editor's Letter
In the News
Interpack Preview
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