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Issue: January/February 2008


COVER STORY | Staples: They've Got That

by Ron Romanik

Staples store brand products stake out a value proposition in most of the office supply categories. A new fashion-forward line of products—M by Staples—begins a new high-end era in the Staples brand evolution. [more]

Also see: Private Label Brands Dominate When Exclusivity and Extendability Converge

HP
 

The Front Panel: Getting Dirty

by Bill Wynkoop

When you first see the Dirty Girl product line, it's almost as if you can't believe that something so fun could be a real product. Yet there's no denying its risqué appeal. [more]

Designer's Corner: Demystifying Icons

by Lin Wilson

Icons and infographics are highly valuable tools for package designers today because a visual shorthand quickly communicates a feature, benefit, or brand promise. [more]

Workflow: Digital Asset Management

by Noel Jeffrey

Whether or not DAM systems come in-house or not, package designers will likely be working with more than one of the high-end applications being adopted by brand owners. [more]

Substrate Review: Plastic Bottle Color Effects

by James Krouse

The personal care market is at the crossroads of several key trends, and the plastics industry is responding with new technologies and resources for brand owners and designers. [more]

Sustainable Packaging Update

by Ron Romanik

The "Designing for Sustainable Packaging" webinar in December touched on many topics, including the keys to communicating a brand's sustainable message. [more]

Category Cross-Pollination: Boost Mobile

by Ron Romanik

Boost Mobile and Swerve Inc. developed a versatile packaging system for pay-as-you-go phones that borrows the plastic strip sealing method of paint buckets. [more]

Wow! What a Package!

by Lynn Dornblaser

In Germany, Coca-Cola is now offering a regular Coke can with a resealable swiveling closure. Could this spark a renewed interested in the U.S. market for reclosable cans? [more]

Spotlights:

Technology: Promotional Currency
Electronics: Shure Headphones

Departments

Editor's Letter
Interpack Preview

DESIGN2LAUNCH
Phillippe Becker Designs, Inc.
MWV01
ALCAN
William Fox Munroe
Precision
COMP24
AllenField
Enfocus Bar Code
HealthyFX
TricorBraun
Innovia
ABA
ATOMICA
HP
YUPO
HLP

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