by Leslie Tucker
Meet the challenge of brand restaging by promoting small "i" innovations that pack the punch of Big "I" innovations.
[more]
by Noel Jeffrey
Continued developments in film manufacturing, chemistry, and inks allow brand owners to reach for new possibilities for visualizing appeal.
[more]
By Jerry W. Thomas
Finding the right blend of marketing and research begins with recognizing the pitfalls found in the different research methodologies. [more]
by Simon Gainey
Creating effective design hierarchies on the front panels of OTC products can relieve the pain of shoppers looking for fast relief.
[more]
by R. Craig Curran
The California Board of Pharmacy is moving to mandate item-level serialization tagging of all prescription drugs entering the state.
[more]
by Jacqueline DeLise
Successful retail environments of the coming years may be ones that transition from a commodity provider to an experiential destination.
[more]
by Wendy Jedlicka
The Federal Trade Commission is revisiting their policies on Environmental Marketing Claims—and not a moment too soon.
[more]
by Lynn Dornblaser
Cosmetics companies are experimenting with new functionality and customize-ability in makeup foundation packages.
[more]
Spotlights:
Food & Beverage: Veggie Patch
Food & Beverage: Whitney's Coffee and Tea
In the News
Miloby Ideasystem Creates Reusable Box for Charlex
New Label Solves Headache of Minimal OTC Shelf Space
RELEEV Treatment Switches Packaging for Theft Relief
Departments
Editor's Letter
drupa Preview
Luxe Pack Preview
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