Makeover Challenge

Package Design Magazine's fourth annual Makeover Challenge now enters the peer review stage. Entries have been submitted from our four design teams—Design Resource Center, Perennial, Tridimage, and The Zunda Group...
Envision Creative Group www.envision-creative.com THE FIRM Envision Creative Group is a branding, marketing, and design agency with a real passion for helping businesses discover their identities and develop unique,...
Zunda Group www.zundagroup.com THE FIRM Strategic branding and package design agency—Zunda Group—specializes in unleashing the potential in its clients’ brands. As a solution partner, Zunda uses its...
Spring Design Partners www.springdesignpartners.com THE FIRM Spring Design Partners Inc. prides itself on being an independent, creatively driven, brand design consultancy dedicated to helping its client partners create...
Base Beauty Creative Agency www.basebeauty.com THE FIRM Base Beauty Creative Agency (BBCA) is a full-service creative agency dedicated to the beauty industry. The agency’s next-generation aims to eliminate divides...
Using her success and recognition as a makeup artist, Kelley Quan has launched a beauty brand with ethnically manufactured products made in the U.S. “Part of my mission is to bring manufacturing back and make something...
Under Wraps Secondary packaging can help elevate a package design from ordinary to extraordinary. In this issue, we look at two different approaches to paper wrapped bottles. The first design is from the craft brewer,...
This year’s Makeover Challenge—sponsored by Hazen Paper Company—marks a decade for the blue-sky design contest. It’s only fitting that we chose a well-known CPG brand for this monumental event—...
We unveil the package redesign concepts for our 10th annual Makeover Challenge—sponsored by Hazen Paper Company. Four competing design firms—Brian Schultz Design, McHale Design Inc., One Zero Charlie and QNY...
McHale Design Inc. | Long Beach, CA mchaledesign.com “One of the challenges we had is that vitamins are very clinical,” Michael Kishaba, graphic designer at McHale Design, remarks. “It’s very...

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