This issue kicks off the 10th edition of our annual Makeover Challenge, sponsored by Hazen Paper Company. Four branding and design firms— Brian Schultz Design, McHale Design Inc., One Zero Charlie and QNY Creative...
Brian Schultz Design | St. Louis, MO
www.brianschultzdesign.com
THE FIRM
With more than 20 years’ experience creating nationally recognized consumer package designs, branding and corporate identities, founder...
QNY Creative | New York, NY
www.qnycreative.com
THE FIRM
QNY Creative is an energetic New York-based brand development and creative agency with a focus on consumer packaged goods, beauty, music and luxury lifestyle...
One Zero Charlie | Woodstock, IL
onezerocharlie.com
THE FIRM
Since 1978, One Zero Charlie has been involved in virtually every aspect of consumer and industrial product packaging. Along the way, the firm has developed a...
McHale Design Inc. | Long Beach, CA
mchaledesign.com
THE FIRM
McHale Design Inc. creates graphic design solutions for kids, tweens, teens, twenty-somethings and the young-at-heart. For more than 25 years, its strategic...
With this issue, Package Design celebrates not the first, second or third anniversary of our Makeover Challenge but the 10th. And for the second year in a row, the package redesign contest will be sponsored by Hazen Paper...
Hundreds of votes were cast in the ninth annual Makeover Challenge, sponsored by Hazen Paper Company, but the decision between the top two competitors—Bailey Brand Consulting and Pulp+Wire—came down to less...
No one likes to be mistaken for a fool. When packaging costs went up and consumer spending dropped, many brands faced a tough choice: raise prices or shrink offerings. Many chose the latter.
Knowing some of these brands...
Golfers of all abilities are always looking for an "edge" that will make their game come together, and they remember vividly the one long drive or one heroic shot of the round. It is these consumer impulses that...
Thanks to everyone who voted in this year’s Makeover Challenge, —sponsored by Hazen Paper Company. The four competing design firms—Bailey Brand Consulting, DiDonato Design, Jenn David Design and Pulp+Wire...
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