Makeover Challenge

Facundo Paraíso XA Rum Collection When Bacardi came to Multi Packaging Solutions with structural design problems for their Facundo Paraíso XA Rum collection, we had a solution and delivered above and beyond...
In anticipation of its annual high-visibility redesign contest—the Makeover Challenge—Package Design is now taking submissions for design-agency contestant and brand owners. There is no entry fee for any company...
Receiving accolades such as “simply perfect” for its redesign concept of Kelley Quan New York’s packaging, Envision Creative Group won the 2014 Makeover Challenge, a competition sponsored by FiberMark...
Receiving accolades such as “simply perfect” for its redesign concept of Kelley Quan New York’s packaging, Envision Creative Group won the 2014 Makeover Challenge, a competition sponsored by FiberMark North...
Package Design extends a big thank you for the voters, competitors and brand in this year’s Makeover Challenge. We’d also like to thank our sponsor, FiberMark North America, for helping make this contest possible...
Base Beauty Creative Agency www.basebeauty.com “Jodi and I, we speak the same language,” says Kelley Quan, the woman behind Kelley Quan New York—this year’s Makeover Challenge brand, of Base Beauty...
Spring Design Partners www.springdesignpartners.com For Spring Design Partners, understanding the brand’s needs went far beyond reading the very detailed, 12-page creative brief submitted by Kelley Quan, founder of...
This year’s Makeover Challenge brand, Kelley Quan New York, aspires to fundamentally change the product’s category. “I was so disturbed when I found out how the hair for makeup brushes is harvested,”...
Vegan, artisanal, made in New York, emotional benefits such as ‘kinder on the soul,’ and synthetic benefits of the product itself make up the brand persona of Kelley Quan New York,” says Gary Seve Esposito...
“Most of the time when we embark on discovery with smaller clients, we find that they haven’t thought through a lot of branding questions yet,” says David Smith, president, Envision Creative Group. “...

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