Flexible

In its latest Commercialization Assessment Report for Brand Owners, market research and consultant Karstedt Partners, LLC, aims to help consumer packaged goods companies better understand the marketing opportunities and...
Pack Expo Las Vegas enjoyed a 32.8% increase in international attendance. The international influence on the show was seen both in the attendance and exhibitors. Paccor, one of many European exhibitors at Pack Expo,...
The line between burgeoning national brands and private label lines is blurring more and more each year. Walmart Canada recently debuted an 80+ SKU natural product brand called Wholesome Goodness that will stand toe-to-toe...
The typical Combos consumer is pretty simple to describe: He’s an on-the-go young male, looking for an easy-but-hearty bite to fill him up between meals. Mars Incorporated has played directly to that consumer, billing...
Pearlfisher has created a strong, ownable, and illustrative world for the Natural Confectionery Company. The world reflects the brand’s positioning of “doing what comes naturally” and encouraging a...
Many foods, dietary supplements, and nutraceuticals promise to deliver health benefits, but rare is the product that can validate the promise with clinical research recognized by the U.S. Food and Drug Administration (FDA)....
Perhaps you’ve heard … or maybe you haven’t. Frito-Lay, part of Pepsico, has introduced a quieter version of its compostable SunChips bag, one that’s now comparable to a typical potato chip bag. The...
Allied Development announces a new packaging study, “Transparent Oxide-Coated Films.” The content encompasses technology, economic and environmental analyses, market forecasts, and industry participant profiles....
Tesa Tape Inc. has announced Tesa EasySplice FilmLine Plus, a highly engineered adhesive tape designed for high-performance splicing of film and foil webs during high-speed printing and coating applications. As with all Tesa...
The Natural Confectionery Company is launching a new and unique sugar product in the U.K., Guzzle Puzzle. London-based Pearlfisher has created the brand identity, graphic design, and visual tone of voice for this innovative...

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