Labels & Shrink Sleeves

An evolutionary redesign can be a difficult assignment. What changes are necessary and, more importantly, why? How much visual equity does the original package design have? The impetus for an evolutionary package...
In its latest Commercialization Assessment Report for Brand Owners, market research and consultant Karstedt Partners, LLC, aims to help consumer packaged goods companies better understand the marketing opportunities and...
Pearlfisher creates packaging for Wyld Wood Premium Organic cider and a new brand identity--Westons Wyld Wood. Central to the new Wyld Wood’s branding is a new iconic mark, which uses colorful leaves to symbolically...
Lablabo continues to expand on their airless pouch system with the airless EasyFoil bottle. This bottle is fitted with a pouch consisting of an aluminum multilayer film rolled up and welded around a superior ring and an...
The Fasson Roll North America division of Avery Dennison Corporation has introduced Fasson FasPrism Iridescent, a micro-embossed metallized paper with a two-dimensional holographic pattern. “The goal of label...
Chaudfontaine, a thermal hot mineral water brand owned by Coca-Cola, has switched to a clear self-adhesive label as a way to make the brand stand out at restaurants, bars, and hotels. The product, available in Belgium, the...
IMDA introduces its first Short Shot Business Survey, a market trend and insight survey for the IML/IMD industry. This brief survey is a real-time market study to gage the momentum and growth of companies that have a vested...
LIV Organic’s goal with its relaunch was to achieve a brand lift to meet new demographics. The organic athletic drink, initially targeted at mothers and the organic market, needed a more energetic design to capture the...
Heinz dominates the UK baked beans marketplace because it respects how UK consumers regard the brand and because of its iconic ad slogan, Beanz Meanz Heinz. Beyond that, Heinz leads the way because the company is clearly...
Because the average shopping list usually mentions a product type rather than a specific brand, many times a brand choice is made in-store. Research suggests that even when a consumer goes into the store looking to buy a...

Pages

Subscribe to Labels & Shrink Sleeves