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In its latest Commercialization Assessment Report for Brand Owners, market research and consultant Karstedt Partners, LLC, aims to help consumer packaged goods companies better understand the marketing opportunities and...
Pearlfisher creates packaging for Wyld Wood Premium Organic cider and a new brand identity--Westons Wyld Wood. Central to the new Wyld Wood’s branding is a new iconic mark, which uses colorful leaves to symbolically...
Agro Farma, makers of the No. 1 selling national Greek yogurt brand, Chobani, asked Ceradini Brand Design to help launch a new Greek yogurt product for kids. The new yogurt will be available in stores nationwide in early...
The Casa Rex design firm, with offices in São Paulo and London, has designed a unique Holographic Collection of packages as a promotional marketing tool for Dixie Toga. A leading packaging material manufacturer, Dixie...
Being ecologically conscious in packaging is trendy, but you can’t get any greener than leaving behind absolutely no greenhouse emissions. Nada. That’s what the brand-new Oasis Zero Carbon Footprint Digipak for...
Tesco’s design brief for its Fresh & Easy stores in the U.S. was an immense, all-encompassing directive that boiled down to this: Yes, we’re the third largest retailer in the world behind Wal-Mart and...
International brand owner, Red Bull, and its Poland-based corrugated display supplier, TFP-Grafika, have been awarded the M-real Kemiart Forerunner Award for innovation in corrugated brand packaging. The prize, in its ninth...
Call it washday multitasking in a box. Drop a Purex Complete 3-in-1 Laundry Sheet into the washer to release the detergent; then transfer it to the dryer with the clothes, where heat activates fabric softening and static...
These bacon strips were recently “stripped down.” The Oscar Mayer brand has introduced a new package design for its relatively new line of Ready-to-Serve Bacon. The design retains a number of fundamental brand...
Pearlfisher has created the packaging design for new Jovial Cookies. The firm had previously created the brand identity for the parent Jovial health food brand, which launched in 2010 with the first ever Einkorn pasta....

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