Today the IAA officially celebrates the beginning of a new chapter in its history with its newly launched website; www.internationalauthenticationassociation.org.
Last October the IAA began to re-shape the organisation by hiring their current Director General, Susanne Hasselmann. The IAA charged her to review the association’s strategy with the aim of working with and meeting IAA members’ needs, re-invigorating the organisation and making it fit for the future.
Following an extensive survey with current and former members of the IAA, it became clear that the members wanted the IAA to be a forum for all stakeholders and a driving force in counterfeit detection and product authentication.
More specifically, the IAA has re-focused its mission and will concentrate its efforts in four areas:
- Building a wide forum of members, including end users, government and academic institutions
- Enhancing membership services by improving membership communications, facilitating discussions and adding value to individual memberships.
- Working with stakeholders, including national and international anti-counterfeiting organisations to drive improvements in counterfeit detection and product authentication through more effective business processes and technologies.
- Adding value to members and the wider authentication community by developing White Papers, responding to consultations and commissioning research into areas of common interest.
As part of this revised strategy, the IAA is today launching its new website, enabling more effective communication with its members and stakeholders, as well as offering a structured and comprehensive shop window for the IAA. The website also shows some of the IAA’s most recent work, including the responses to the EU consultation on unique identifier for medical products and the UK consultation on standardised packaging for tobacco products.
David Howard, IAA Chair and Global Director, Product Protection, Johnson & Johnson confirmed his continuing enthusiasm for the IAA:
"The IAA can play an important part in the fight against counterfeiters because members have very unique and often directly applicable expertise and experience.
The spirit of cooperation and collaboration that stands at the core of the IAA operational approach has fostered new and innovative approaches to resolving our Product Protection Program needs within Johnson & Johnson and we look forward to continuing our relationship with, and support to the IAA."
For more information about the IAA, go to www.internationalauthenticationassociation.org, or contact Susanne Hasselmann at firstname.lastname@example.org or call Susanne Hasselmann on +44 (0)1264 860060.