Evergreen Packaging, one of the top global suppliers of gable-top packaging, today announced that it has been selected as the packaging manufacturer for The a2 Milk Company’s U.S. product launch. The a2 Milk Company produces a2 Milk, a naturally-occurring cow’s milk containing only the A2 type of beta-casein protein. a2 Milk, therefore, provides a significant digestive advantage for consumers who have not been clinically diagnosed with lactose intolerance yet feel uncomfortable after drinking ordinary cows milk. The entry of a2 Milk to the U.S. market should encourage consumers to rethink dairy and bring milk back into their daily routines.
The brand, which pre-launched earlier this month in California, uses gable-top cartons to showcase what differentiates its product on the shelf, where milk drinkers are making their purchase decisions.
“We are excited that a2 Milk saw value in leveraging the high-impact branding opportunities cartons offer to tell their unique story during their market launch,” Marketing Director of Evergreen Packaging, Erin Reynolds said. “Cartons will allow a2 Milk to better distinguish themselves and break through competitive shelf clutter to help their brand stand out. Cartons are an excellent packaging vehicle for brands seeking to reach health-conscious consumers, for consumers, health and sustainability really go together.”
Cartons can help brands deliver on consumer expectations, build brand equity and create shelf impact. Through gable-top carton packaging, a2 Milk is able to leverage four sides of billboard space and high definition graphics to tell their story and create a compelling value proposition. Cartons are an eco-friendly packaging option because over 85 percent of a half-gallon carton is paper made from renewable material, such as trees, and are recyclable for over 50 percent of U.S. households.
“As a new brand, we need to quickly differentiate ourselves on the shelf, and carton packaging was a great option for us,” Vice President of Marketing for a2 Milk, Jim Smith said. “The carton pack allows us to establish our real and natural milk credentials, convey our uniqueness, achieve maximum brand registration and tell the full story of a2 Milk and the amazing A2 protein.”
About Evergreen Packaging
Evergreen Packaging is one of the global leaders in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging is a vertically integrated packaging company, delivering total solutions of barrier paperboard, technical expertise, equipment and service.
Evergreen Packaging cartons have the eco-friendly attributes consumers want. More than 85 percent of the half-gallon carton is made from paper derived from a renewable resource: trees. Cartons are also recyclable for an increasing number of households. In addition, our cartons are made with renewable energy. Over 50 percent of the energy used to make the paper in our cartons comes from biomass.
About The a2 Milk Company
The mission of The a2 Milk Company is to pioneer the scientific understanding of the A2 proposition so we can bring more people back to the pleasure and nutritional goodness that can only come from real and natural milk. The company is working with American farmers to satisfy the desire of millions of U.S. milk lovers for real, natural milk that’s both delicious and easy to digest because it contains only A2 protein from 100 percent True a2 cows. For more information about The a2 Milk Company, visit www.a2milk.com.
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