When the lights go down, the ritual begins. At night, the glow-in-the-dark overprint emerges on the front label to show a gathering of witches: some creepy, some seductive… all of them dark and foreboding. The chaos of the nighttime scene is emphasized by the simple, minimalist design of the "daylight" label.
Hired Guns Creative (www.hiredgunscreative.com) provided the product naming, branding, and packaging design for this project from Arbutus Distillery, Vancouver Island's newest distillery.
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