Dragon Rouge, the international brand consultancy, has appointed Clara Henning to the new position of Director of Strategy and Innovation in its New York office.
Clara has ten years of experience in branding, most recently as Senior Strategist at Siegel+Gale. Prior to that, she held senior-level positions at Vivaldi Partners and Desgrippes Gobe (BrandImage) where she worked with a variety of clients in North America and Europe. Her experience spans many disciplines including brand strategy, experience design, innovation, marketing growth strategy, brand architecture, messaging, qualitative and quantitative research, naming and brand launch planning.
Clara has worked on numerous engagements across multiple industries including consumer products (Wrigley’s, Dixie, Pepsi, Nexxus, Casa Cuervo), technology (Motorola, SAP, HP, TimeWarnerCable, Sony Rewards), professional services (Bloomberg, Kroll Bond Ratings, Wolters Kluwer, American Express), healthcare (Aetna, J&J, Novartis, GSK, Sanofi-Aventis, Bayer Schering) and hospitality (Ruth’s Chris, Mitchell’s Fishmarket).
“Clara’s passion for uncovering customer insights and developing compelling brand stories will help our clients reach and exceed their branding and innovation goals,” says Eric Zeitoun, President, Dragon Rouge.
Clara has a BS in International Business from the University of Warwick in England and an MA in Global Marketing Communications and Advertising from Emerson College in Boston.
ABOUT DRAGON ROUGE
Dragon Rouge is an international brand consultancy founded in 1984 whose mission is to fuel brand values through strategy, innovation, design and communication. Our integrated network comprises a team of 350 professionals across seven locations.