WHAT: During a VIP reception at this year’s Pack Expo International, paper packaging industry leader Evergreen Packaging will unveil the winning designs of Project Carton, a packaging design competition with Packaging Design students at internationally recognized design college, the Fashion Institute of Technology (FIT).
WHEN: Sunday, October 28th, 2:30 P.M. – 3:30 P.M.
WHERE: Hyatt Convention Center, Room CC 22 BC, 800 North Michigan Avenue, Chicago, IL 60611
WHO: Onsite interviews available with:
· Design industry expert judges
o Lynn Dornblaser, Director of Innovation & Insight at Mintel
o Noel Stewart, Senior Packaging Engineer II at Coca-Cola America
o Andy Yates, Design Director at WhiteWave Foods
· Erin Reynolds, Marketing Director at Evergreen Packaging
· Gregory Otto, Vice President , North American Beverage Packaging at Evergreen Packaging
· Jennifer Ahern, FIT student, grand prize winner
WHY: The business value of packaging design has become an important priority for consumer packaged goods brands as companies increasingly recognize the need to develop compelling brand stories in order to create shelf presence and drive sales. The competition showcased the creative and high impact message delivery opportunity available on fiber-based cartons and offered new, compelling insight for the future of packaging design.
RSVP: To schedule an interview or to RSVP for this event, contact Lauren Harlow at firstname.lastname@example.org or 901-260-4230.
About Evergreen Packaging
Evergreen Packaging is a global leader in creating fiber-based packaging solutions customized to deliver product freshness and brand distinction. Evergreen Packaging is a vertically integrated packaging company, delivering total solutions of barrier paperboard, technical expertise, equipment and service.
Evergreen Packaging cartons have the eco-friendly attributes consumers want: more than 70% of the carton is made from paper derived from a renewable resource: trees. Cartons are also recyclable for an increasing number of households. In addition, our cartons are made with renewable energy – over 50% of the energy used to make the paper in our carton comes from biomass.
The Fashion Institute of Technology, a college of the State University of New York, has been a leader in career education in art, design, business, and technology for nearly 70 years. Providing students with a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace. Visit fitnyc.edu.
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