Sahti is a traditional beer from Finland made from a variety of grains. It is homebrewed all over the country and usually served locally, but some brands have become available nationwide. The biggest player is Finlandia Sahti. Unfortunately, the branding and packaging for Finlandia Sahti is desperately out of date, and fails to reflect both the strong heritage and quality of the drink.
It's a shame, not just for the brand, but for the beverage as a whole. In a world where generic "international beers" dominate the market, we think Sahti has a lot of character and deserves better.
We saw the tired old reindeer on the bottle and took it upon ourselves to jolt it back to life. The challenge was to keep the reindeer as the hero, thus keeping the brand's heritage, but in a way that was fresh and unique. Our solution was simple: reindeer + grain = Finlandia Sahti. We chose a pop-top bottle not just for practicality, but to give the bottle the impression of antlers as well. From there we kept the design of the packaging simple and rustic, to reflect the brand's down-to-earth Finnish country heritage.
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