Fusion Packaging today announced its expanded product offering with the introduction of Direct Effect, a new collection of tube-based direct applicators for targeted treatment. These applicators are available in both 16-mm and 19-mm tube diameters, and offer capacities ranging from 5 mL to 20 mL.
Gentle, efficient and precise, the Direct Effect features 15 customizable styles as part of the Rollerball, Soft-Slope and Pro-Tip series. Designed using Fusion’s SmartSeal closures, these applicators are expertly engineered to eliminate flow when sealed to prevent wasted product and formula contamination. Each applicator functions uniquely to enhance application and absorption for a diverse range of product formulations.
- The Rollerball Series is comprised of eight single-roller and triple-roller applicators. Offered in ceramic, polypropylene (PP), or stainless steel, the Rollerball and Tri-Steel Rollerball feature a soft-as-silk surface that evenly and gently distributes product to targeted areas of the face and body. The stainless steel and ceramic rollers offer users a cooling and massaging effect to maximize penetration of beneficial ingredients.
- The Soft-Slope Series features five ergonomically angled styles–Vented, Stimulating, and three Center-Dispensing options–that easily contour to the face and body for precise application. These silicone and TPE tips are ideal for everything from eye creams and serums to primers and color cosmetics.
- The Pro-Tip Series has two unique applicators–Brush Tip and Spatula Tip–that allow for controlled and hygienic application and maximum product penetration.
“We’ve seen a growing demand for direct application in the beauty market as consumers desire products that directly target specific areas,” said Derek Harvey, Co-CEO of Fusion Packaging. “These are our entree into direct application, and we will continue to look at developing unique direct application packages that provide our customers options.”
About Fusion Packaging
Fusion Packaging is a global leader in the design, engineering, manufacturing, and distribution of luxury packaging for the beauty industry. For ten years, our commitment to quality has redefined the standard for perfection in the skincare and cosmetic packaging industry. Specializing in airless packaging, Fusion sets industry standards for quality with quicker strokes to prime, higher product evacuation rates, and consistent precision dosing. The world’s leading cosmetics companies have trusted Fusion Packaging’s beautiful, innovative and functional packaging to protect and dispense their most valuable formulations, including Mary Kay, Elizabeth Arden, Avon, Urban Decay, and Arbonne.
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