Luxe Pack New York celebrates another successful showcase! One of the only U.S. tradeshows dedicated to creative design packaging, Luxe Pack New York celebrated its thirteenth showcase with record breaking numbers. Held at Pier 92, the show floor welcomed over 3,600 visitors, which was a 9 percent increase from 2014, and showcased over 220 exclusive exhibitors. The array of strategic exhibitor selection this year brought some of the best industry suppliers within the cosmetic, fragrance, fine foods, wine and spirits markets, all under one roof. The dynamic fusion of participation was the perfect platform for invaluable business exchanges and creative insights at the highest levels. As one of the exhibitors, Marketing Director of Unimac Packaging Group, Jenn Russo, said, “The show effectively captures the essence and caliber of the market and luxury brand client base we serve.”
On May 13, LUXE PACK NEW YORK opened their doors at Pier 92 for the Thirteenth Annual Premier Show of Luxury and Creative Packaging. With over 220 exhibitors and 53 who exhibited for the first time this year, LUXE PACK NEW YORK developed and offered a comprehensive two day agenda that was jam-packed with relevant and focused seminars, key note speakers and access to some of today’s most cutting-edge packaging products.
Due to the continuing demand for new and contemporary initiatives within the luxury packaging market, LUXE PACK NEW YORK exhibitors continue to present exciting and progressive waves of innovation within all levels of the packaging design process. Emerging trends are not only embracing newness in environmental responsible packaging but also implementing developing technologies.
This year, technology seemed to be at the forefront for many exhibitors. In addition to aesthetically beautiful and intricate packaging finishes, cooling and heating technologies have surfaced as upcoming market trends. The immersion of haptic “touch” technology is being applied to all realms of high-end cosmetic packaging. Cosmogen’s “New patented self-heating tube” received quite a bit of attention at this year’s show. These self-heating tubes are pioneering the way formulas are applied and paving the way for additional technology implementations. Tubes are just one form that we are seeing haptic technology being applied to. Leo Luxe Packaging’s “ICONIC Packaging” incorporated the same concept into a rigid perfume box that operates sounds and switches without any traditional wiring.
Another trend buzz this year was Dual Purpose Packaging. “Double Usage,” as it was referred to at the show, offers modern packaging with a secondary purpose. GWP Designs and MFG’s Cosmetic Ship and Tote captured the attention of many who were intrigued by the “Double Usage” concept. This mail shipping pack converts into a makeup bag post shipment and is both efficient and environmentally friendly. The integration of efficiency and eco-friendly execution within this product was a show favorite!
Bold branding statements integrated into Value Added Packaging (VAPs) in the wine and spirits sector was another prominent trend this year. These new sleek displays offer a fresh marketing edge that help create attractive and memorable products. Exemplified by Dapy USA’s "Moet & Chandon’s Festive Bath," this chic packaging presentation also serves as a bottle chiller and offers additional value to all consumers. Stoelzle Glass Group’s “Ciroc Ignite” also shined at the show. This show stopping luxury bottle incorporates LED lighting into the packaging and provides a visual impact in marketing that lasts.
Top Shelf Conference Program and Seminars Lead by Key Industry Leaders
LUXE PACK was thrilled to welcome Mr. William McDonough, chief executive, McDonough Innovation; co-founder, MBDC; and co-author, Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability — Designing for Abundance, as this year’s guest of honor. His insightful presentation on the importance of fusing sustainability and luxury product design drew a standing-room crowd. His standout presentation was a show highlight!
Beyond innovation and sustainability, visitors were also interested in focused market topics. Discussions on hyper customization, smart packaging, Uber Mastige, 3D printing, color as a branding device, and the evolution of luxury wine and spirits packaging had record-breaking attendance in all the seminars that were offered. It was quite evident that there was a continuing demand for new and contemporary subjects in the luxury packaging market.
A few special seminar session highlights:
- The exceptional presentation on sustainability, lead by William McDonough, chief executive, McDonough Innovation; co-founder, MBDC; and co-author, Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability — Designing for Abundance.
- The roundtable discussion on environmentally responsible packaging, moderated by Jamie Matusow, editor and chief, Beauty Packaging.
- An insightful look into color and the significant role it plays on packaging marketing and communications, lead by Philip FIMMANO, director, Trend Union/Edelkoort Inc.
- The LUXE PACK in green Award Ceremony.
Chicago Paper Tube and Can’s ECOPUSH wins the LUXE PACK in green NEW YORK 2015
LUXE PACK continues to recognize the best eco-design product or initiative submitted by LUXE PACK NEW YORK exhibitors. Every year, this award highlights the eco-design approach that's integrated into the production process. It also reaffirms the goal of today’s brands in wanting to create interesting, creative and green-friendly products.
A prestigious jury panel of industry thought leaders and experts, including this year’s Guest of Honor, Mr. William McDonough, awarded this year’s LUXE PACK in green award to Chicago Paper Tube and Can for their EcoPush Product concept. EcoPush is a 100 percent paperboard package made from up to 95 percent recycled materials (80 percent post-consumer content) with absolutely no plastic or metal. The entire package is biodegradable, compostable and simple to recycle without any disassembly of the container. All of the papers and glues used in its manufacture are FDA compliant, no solvents or harmful chemicals are used in the process, and the only waste product is a small amount of these same materials, which are recycled in return. All raw materials used in the standard EcoPush packaging are sourced from Midwestern American producers and are easily distributed from their Chicago, IL., point of manufacture, which minimizes all transportation costs.
General Manager of Chicago Paper Tube and Can, Jonathan Dudlak, said, "We were very honored to have EcoPush chosen as this year's LuxePack in green award winner, especially against a selection of very worthy competitors. Working with paper, we are lucky to have an inherently clean and sustainable medium that we can obtain and convert close to home here in the Midwest, so we feel obligated to find new and innovative ways to use it in sustainable packaging. Being recognized at LuxePack is especially heartening, as some very discriminating experts felt our sustainable solution still makes the grade as luxury packaging — that's been our goal all along, so it feels pretty good!"
For the first time this year, LUXE PACK NEW YORK allowed the public to vote. Ultimately accounting for 20 percent of the vote, individuals who registered for the show were allowed to view the top seven nominated submissions and vote.
The glass trophy, sponsored by Heinz Glas, was awarded based on sustainability, environment, society and economy. The trophy was accompanied by an engaging speech from Mr. Heinz himself, who expressed his commitment to sustainability. The following companies were also nominated for the award and will be part of the LUXE PACK in green Hall of Fame, which includes all nominees and winners from the Monaco and Shanghai events:
- Heinz Glass – Klein Eden
- GWP Designs and Mfg. – Cosmetic Ship and Tote
- Perfrance - Inaway
- Mega Airless – Airless Dispensers
- Taghleef Industries - Nativia
- Lumson – Green PE
Continued Growth and Success
“The crowded show floor was quite impressive this year. All the more impressive after hearing how pleased exhibitors were with the high quality of visitors. Our seminars and conferences also hit an all-time attendance record with over 800 attendees participating. This, along with the success of the Innovation Forum and the amazing solutions presented by the exhibitors, really exemplified the amazing creativity being developed within the packaging industry,” Executive Director of LUXE PACK Nathalie Grosdidier said.
Between access to some of today’s most creative concepts in packaging, which were highlighted in the Innovation Forum Exposition, the conference program's record breaking attendance, powerful and in-depth discussions, and the continual growth of quality visitors, LUXE PACK NEW YORK 2015, again, successfully offered an outstanding outlet for invaluable insight and business development opportunities for all who attended.
For more information, please visit our website: www.luxepack.com.
About LUXE PACK
LUXE PACK NEW YORK debuted in 2003 with 40 exhibitors. Its 2014 edition attracted 3,311 top-level visitors and showcased nearly 200 exhibitors. IDICE Monaco, the organizer of LUXE PACK MONACO and LUXE PACK Shanghai, is the parent company of LUXE PACK N.Y., LLC., which is the organizer of LUXE PACK NEW YORK. IDICE is part of INFOPRO DIGITAL GROUP. Founded in 1988, LUXE PACK MONACO is a trade fair of professionals in luxury packaging who are devoted to fragrances, cosmetics, jewelry, watches, gourmet food, wines and spirits. Held annually, it has been known for years as one of the industry’s premier events, offering invaluable diversity and quality to its exhibitors and visitors.
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