Held at Pier 92, the 13th edition of Luxe Pack New York welcomed over 3600 visitors, a 9% increase from 2014 and showcased over 220 exclusive exhibitors. The array of strategic exhibitor selection this year brought the best of industry suppliers within the cosmetics, fragrance, fine foods and wine & spirits market all under one roof. This dynamic fusion of participation was the perfect platform for invaluable exchanges of business and creative insights at the highest of levels.
As one exhibitor describes “The show effectively captures the essence and calibre of the market and luxury brand client base we serve.” Jenn Russo, Marketing Director, Unimac Packaging Group. On May 13th, LUXE PACK NEW YORK opened their doors at Pier 92 for the 13th annual premier show of luxury and creative packaging. With over 220 exhibitors, 53 exhibiting for the first time this year, LUXE PACK NEW YORK developed and offered a comprehensive two day agenda that was jam packed with relevant and focused seminars, key note speakers, and access to some of today’s most cutting edge packaging products.
Due to the continual demand for new and contemporary initiatives within the luxury packaging market, LUXE PACK NEW YORK exhibitors continue to present exciting and progressive waves of innovation within all levels of the packaging design process. Emerging trends are not only embracing newness in environmental responsible packaging, but also implementing developing technologies.
This year, technology seemed to be in the forefront for many exhibitors. In addition to aesthetically beautiful and intricate packaging finishes, cooling and heating technologies have surfaced as an upcoming market trend. The immersion of haptic “touch” technology is being applied to all realms of high end cosmetic packaging. Cosmogen’s “New patented self-heating tube” received quite a bit of attention at this year’s show. These self-heating tubes are pioneering the way formulas are applied and paving the way for additional technology implementations.
Tubes is just one form that we are seeing haptic technology applied. Leo Luxe Packaging’s “ICONIC Packaging” incorporated the same concept into a rigid perfume box that operates sounds and switches without any traditional wiring. Another trend buzz this year was Dual Purpose Packaging. “Double Usage” as it was referred to at the show offers modern packaging with a secondary purpose. GWP Designs and MFG’s Cosmetic Ship and Tote captured the attention of many who were intrigued by this “Double Usage” concept. This mail shipping pack that converts into a makeup bag post shipment is not only efficient but also environmentally friendly. The integration of efficiency and eco-friendly execution within this product was a show favorite!
Bold Branding Statements integrated into value added packaging (VAPs) in the wine and spirits sector was another prominent trend this year. These new sleek displays offer a fresh marketing edge that help create attractive and memorable products. Exemplified by Dapy USA’s Moet & Chandon’s Festive Bath. The chic packaging presentation also serves as a bottle chiller offering additional value to all consumers. Stoelzle Glass Group’s “Ciroc Ignite” also shined at the show. This show stopping luxury bottle incorporates LED lighting into the packaging, providing a lasting marketing visual impact. “Moët & Chandon – Festive Bath” by Dapy USA “Iconic Packaging w/ Haptic Technology - by Leo Luxe Packaging “Ciroc Ignite” – by Stoelze Glass Group Top Shelf
Conference Program and Seminars lead by Key Industry Leaders
LUXE PACK was thrilled to welcome Mr. William McDonough, Chief Executive, McDonough Innovation; Co-Founder, MBDC and Co-Author, Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability--Designing for Abundance, as this year’s guest of Honor. His insightful presentation on the importance of fusing sustainability and luxury product design drew a standing room only crowd. His standout presentation was a show highlight!
William McDonough Beyond innovation and sustainability, focused market topics were also of great interest for visitors: Discussions on hyper customization, smart packaging, Uber Mastige, 3D printing, color as a branding device, the evolution of luxury wine and spirits packaging brought record breaking attendance to all seminars offered. This continual demand for new and contemporary subjects within the luxury packaging market was quite evident.
A few special seminar session highlights;
• The exceptional presentation on sustainability lead by William McDonough, Chief Executive, McDonough Innovation; Co-Founder, MBDC and Co-Author, Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability--Designing for Abundance.
• The roundtable discussion moderated by Jamie Matusow, Editor-in-chief of Beauty Packaging regarding environmentally responsible packaging. • An insightful look into color and the significant role it plays on packaging marketing and communications lead by Philip FIMMANO, Director of Trend Union/Edelkoort Inc.
The LUXE PACK in green Award Ceremony.
Chicago Paper Tube and Can’s ECOPUSH wins the LUXE PACK in green NEW YORK 2015
LUXE PACK continues to recognize the best eco-design product or initiative submitted by LUXE PACK NEW YORK exhibitors. Every year, this award highlights the eco design approach, integrated to the production process. It also reaffirms the interest of today’s brands of wanting to create interesting, creative, and green friendly products. A prestigious jury panel of industry thought leaders and experts including this year’s guest of Honor Mr. William McDonough awarded this year’s LUXE PACK in green award to Chicago Paper Tube and Can for their EcoPush Product concept. EcoPush is a 100% paperboard package, made from up to 95% recycled materials (80% post-consumer content) with absolutely no plastic or metal. The entire package is biodegradable, compostable, and simple to recycle without any disassembly of the container. All of the papers and glues used in its manufacture are FDA compliant, and no solvents or harmful chemical are used in the process, and the only waste product is a small amount of these same materials, which are recycled in return. All raw materials used in the standard EcoPush™ packaging are sourced from Midwestern American producers and is easily distributed from its Chicago, IL point of manufacture which minimizes all transportation costs.
Jonathan Dudlak, General Manager, Chicago Paper Tube and Can expressed, "We were very honored to have EcoPush™ chosen as this year's LuxePack in green award winner, especially against a selection of very worthy competitors. Working with paper, we are lucky to have an inherently clean and sustainable medium that we can obtain and convert close to home here in the Midwest, so we feel obligated to find new and innovative ways to use it in sustainable packaging. Being recognized at LuxePack is especially heartening, as some very discriminating experts felt our sustainable solution still makes the grade as luxury packaging—that's been our goal all along, so it feels pretty good!"
This year for the first time, LUXE PACK NEW YORK opened up the voting process to the public. Individuals registering to attend the show were allowed to view the top 7 nominated submissions and vote which ultimately accounted for 20% of the vote. The glass trophy sponsored by Heinz Glas was inspired by the 3 elements of sustainability, environment, society, and economy. The awarded trophy was accompanied by an engaging speech by Mr. Heinz himself expressing his commitment to sustainability. The following companies were also nominated for the award and will also be part of the LUXE PACK in Green Hall of Fame which will also include all nominees and winners from the Monaco and Shanghai events. 1. Heinz Glass – Klein Eden 2. GWP Designs and Mfg. – Cosmetic Ship and Tote 3. Perfrance - Inaway 4. Mega Airless – Airless Dispensers 5. Taghleef Industries - Nativia™ 6. Lumson – Green PE Continued Growth and Success
“The crowded show floor was quite impressive this year. All the more impressive after hearing how pleased exhibitors were with the high quality of visitors. Our seminars and conference also hit an all-time attendance record, with over 800 attendees participating. This along with the success of the Innovation Forum and the amazing solutions presented by the exhibitors really exemplified the amazing creativity being developed within the packaging industry” shared Nathalie GROSDIDIER, Executive Director, LUXE PACK. Between the accessibility of today’s most creative concepts in packaging that were highlighted in the Innovation Forum exposition, the record breaking attendance hit by the conference program with powerful and in-depth discussions, and the continual growth of quality visitors,
LUXE PACK NEW YORK 2015 again successfully delivered an outstanding outlet for invaluable insight and business development opportunities for all those in attendance.
For more information, please visit our website: www.luxepack.com
About LUXE PACK
LUXE PACK NEW YORK debuted in 2003 with 40 exhibitors. Its 2014 edition, attracted 3,311 top level visitors and showcased nearly 200 exhibitors. IDICE Monaco, the organizer of LUXE PACK MONACO and LUXE PACK Shanghai is the parent company of LUXE PACK NY, LLC, the organizer of LUXE PACK NEW YORK. IDICE is part of INFOPRO DIGITAL GROUP. Founded in 1988, LUXE PACK MONACO is a trade fair of professional in luxury packaging, devoted to fragrances-cosmetics, jewelry-watches, gourmet food, wines & spirits. Held annually, it has been known for years as the industry’s premier event in this sector, offering invaluable diversity and quality to its exhibitors and visitors.
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