Permatex, with help from Berlin Packaging and its Studio One Eleven Design Division, recently tipped the waterless hand cleaner segment in its favor — literally — with a clever new disc-top closure.
Fast Orange, Permatex’s product, is one of the best selling waterless hand cleaners. The company sought to freshen the product with a package refresh. After extensive research, Studio One Eleven determined that the customer base, comprised primarily of mechanics and DIYers, prefers one-handed cleaner dispensing while washing their hands.
Using this knowledge, designers came up with a unique rocker design that turns the use of conventional disc-tops upside down. By placing the disc-top on the package bottom, users can simply tap the bottle on its bottom corner to open the spout and dispense and then tap the spout again to close.
Making the new design practical, however, required extensive engineering, particularly for the Pumice variety. Repeated testing and multiple design iterations were necessary to ensure not only easy-squeeze dispensing of the product, but also clean, clog-free closure with a simple tap of the rocker closure on any flat surface, all with one hand.
Fast Orange, now sporting cutting-edge, eye-catching packaging, has reinvigorated Permatex’s 60-year history in hand cleaners and strengthened its lead as one of the best in the category. Promoted by the company through a YouTube video, the innovation has also formed the cornerstone of the brand’s recent marketing efforts.
Permatex is a leading manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair, home and hardware markets. Product categories include gasket makers, sealants, hand cleaners, threadlockers, adhesives, cleaners, repair kits, and lubricants under well-recognized brand names such as Permatex, the Right Stuff, Fast Orange, Spray Nine, Versachem, and Devcon home.
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