RPC Barrier Containers’ innovative multilayer plastic pot for the recently launched 'Shake Me' pasta range from Soulié Restauration, which is part of William Saurin, has been named as Best Convenience or On-the-Go Packaging at the prestigious World Food Innovation Awards.
Designed to celebrate excellence and innovation across all categories of the global food industry, the World Food Innovation Awards attracted over 340 entries from 30 countries across 16 categories.
The 'Shake Me' pot was recognised for helping to bring the method of the shaker pack — where ingredients are shaken and mixed together immediately before eating — to pasta dishes. Each pack contains a sauce topped with pasta, which is then microwaved and shaken for instant enjoyment. Keeping the pasta and sauce separate until the last moment helps to preserve the texture of the pasta.
The bespoke solution from RPC comprises a thermoformed PP/EVOH/PP 590 ml multilayer pot from RPC Bebo Plastik, which has an ambient shelf life of 18 months. The injection moulded PP lid from RPC Bramlage provides a tight hermetic seal with the pot to prevent the sauce from leaking.
The lid incorporates a bayonet system with two closed positions — the first position seals the pack after filling and while on the shelf; the second position allows the consumer to reheat the pack. The lid also features 52 small holes that allow steam to evacuate during microwaving, and its design provides space for a fork to be placed underneath for on-the-go consumption.
The pasta and sauce are retorted in the pot after filling and before the lid is added. The technical teams at the two RPC sites worked closely together to ensure a perfect seal between the pot and lid, particularly during the shaking stage.
The attractive design of the pot offers easy handling for the consumer. Aimed at the 18-25 year age group in particular, the pack’s bright orange color is complemented by an eye-catching sleeve for maximum on-shelf branding, while the lid features a matt effect and includes the William Saurin logo with a glossy-effect finish.
“Looking at the latest trends from around the world daily, we are always excited by the amount of innovation produced by the food industry,” FoodBev Media Director Bill Bruce said. “This year has been no exception, and the amount and quality of entries proves this. This year we saw products we are expecting to storm the market place. They were products that had a good overall concept, excellent packaging and fill niches, which are growing and on trend.”
This latest success for RPC demonstrates the company’s long-standing working relationship with William Saurin and its skills in multilayer packaging.
“The 'Shake Me' pot was very much a collaborative project,” said Yvan Dourthe of RPC Barrier Containers. “As well as highlighting our abilities in multilayer design and technology, it also ideally demonstrates how effective packaging can help to bring a new concept successfully to market.”
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