SussexIM has announced its affiliation with the In-Mold Decorating Association (IMDA), a membership that underscores the company’s commitment to development of innovative solutions that appeal to today’s OEMs, brand owners and marketers.
SussexIM is the award-winning, one-stop source of design, engineering, lean manufacture and post-molding plastics-related operations for a wide range of global power brands. The IMDA is the leading organization of service providers that create innovative in-mold decoration products, technologies and markets.
According to Keith Everson, President and CEO of SussexIM, affiliation with the IMDA builds upon the company’s recently announced alliance between SussexIM and Inkworks Printers LLC. That union “represents an industry first: the combination of in-mold labeling (IML) and digital watermarking with engineered resins,” Everson said. “The cosmetics, personal care and sports products sectors thrive on innovative visual appeal,” he said. “Quick-turnaround access to visually exciting and cost-efficient alternatives to pad printing, hot stamping, and heat transfer will help our customers build their brands and increase return on investment.” The world of labeling is constantly changing and today the rate of innovation is even more rapid, Everson explained.
"Organizations such as IMDA help raise the bar in terms of technical advances for in-mold decoration, which has many advantages over conventional decorating methods. These advantages include waste reduction, heightened visual appeal, scuff resistance, and improved cost efficiency. Importantly, IML techniques can further consumer engagement at the point of sale, a big plus in today’s hyper-competitive retail environment. “Our membership in IMDA, along with our collaboration with Inkworks LLC, demonstrates our commitment to providing industry-leading decoration options for our customers,” Everson said. “Visually exciting, fast-turnaround solutions that provide new levels of brand connectivity are compelling alternatives in the innovation-driven businesses of our customers – where speed-to-market is of paramount importance.”
SussexIM is a full-service, fully automated supplier that solves problems to satisfy consumer needs. SussexIM has more than 600 man-years of industry experience and its global customer base includes many of the most respected, innovative, and demanding power brands, including Nike, L’Oreal, Dow, Purell, Nortek, S.C. Johnson & Son, and more. These customers benefit from SussexIM’s ability to accelerate time-to-market, thanks to the company’s accelerated decision-making capabilities and shortened supply chains.
The firm’s in-depth cosmetics business experience delivers highly competitive delivered cost, 99.5 percent OTIF with Six Sigma quality and smooth, successful launches. SussexIM’s suite of plastics-related services includes design, engineering, lean-manufacturing, and post-molding value-added operations (including shipping) – D2DC (Design to Distribution Center) – as well as warehousing to support customers’ needs. Importantly, the company has extensive automation design capabilities and an in-house, dedicated staff of automation engineers. SussexIM, founded in 1977, has experienced annual double-digit growth since the completion of a management buyout from Rexam’s Plastic Packaging groupin 2010.
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