Product marketers are finding new ways to use labels as a way to enhance shelf-appeal, according to a new industry segment report from PMMI, “Trends in Labeling.” As a result, the market for labels is increasing year-over-year by as much as 5.2 percent.
The report predicts U.S. label shipments will increase by 4.2 percent annually, and 5.2 percent annually worldwide, reaching $20 billion and $110 billion, respectively, in 2015. Pressure-sensitive labels are the most popular, by far.
The report also notes that rapid-fire changes in labeling technologies are making customers eager for new solutions — and guidance from suppliers.
“70 percent of the companies we interviewed for this report are making some sort of change to their labeling, marking or coding processes. And what they want is for their suppliers and original equipment manufacturers (OEMs) to help them implement the changes seamlessly,” says Paula Feldman, director of business intelligence, PMMI.
The report lists six trends on the edge of changing labeling processes over the next three to five years:
- Reductions in label unit costs
- Thinner label stock
- Reduced label material waste
- Greater use of sustainable materials
- Implementation of anti-counterfeiting and tamper-evident tactics
- Improved tracking across the supply chain.
As with so many other types of machinery, versatility is in high demand. Product manufacturers have to accommodate a variety of label technologies and materials. And, as with other types of equipment, they’re also looking for intuitive controls, easy cleaning and maintenance predictors.
“A machine that can accommodate several functions will contribute to greater productivity and take up less space on the plant floor,” Feldman says. “59 percent of respondents saying they need to install new labeling equipment, or modify what they have, so their demands for versatility are likely to increase.”
She adds, “With the volume of eco-conscious label materials on the increase, new materials including soy-based film, tree- and paper-free stocks made from stone, and post-consumer recycled materials, the need for versatility and help making a seamless transition is going to grow.”
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