WAYNE, N.J. (May 23, 2012) – During the 2012 HBA Global Expo in New York, leading innovators from key cosmetics and personal care companies will reveal their secrets to launching successful innovation in the beauty industry. The distinguished panel of experts from Estée Lauder, L’Oréal, Revlon and Bayer will be led by Charles Chang, president of Topline Products, in a session entitled, ‘Unlocking Creativity for Packaging Innovations.’
The June 19th session, to be held at the Javits Center, 1:00pm to 2:15pm, will cover the latest packaging innovations, brand differentiation from ingredients to design, and future trends in color and design.
Session participants include Hervé Bouix, senior vice president packaging, new ventures and special projects at Estée Lauder, Philippe Bonningue, vice president luxury products division and cosmétique active development and technical package at L’Oréal, John Butcher, senior vice president new product support and engineering at Revlon, Marta Wolska-Brys, packaging innovation leader, L’Oréal North America, and Guido Schmitz, head of packaging and technology innovation and global research and development at Bayer.
Since founding Topline 30 years ago, Mr. Chang has gained wide recognition within the beauty industry as a creative innovator himself. The Topline president has obtained more than 40 utility patents worldwide. Topline is consistently recognized as a leading innovator of cosmetics packaging including the IPDA (International Package Design Award) and the WorldStar Award for Packaging Excellence.