Seal-It, a division of Printpack Inc., has produced three different full sleeve labels for the introduction of the Espoma Company's Earth-tone® garden control products. Espoma wanted to offer a unique and distinctive look for its Earth-tone 3n1 Disease Control, Insect Control, and 4n1 Weed Control products, and Seal-It helped develop the solution.
The trigger spray bottle required a label that would conform to the shape of the bottle and provide coverage for the entire package. Espoma wanted to convey soft colors indicative of colors in a garden. The answer was shrink labels made of heat shrink PETG, each label in reverse printed gravure in eight colors. The graphics were created to have visual impact on the store shelf and each label reflects what the bottle contains.
The front panel features the product name and the image of what the product does. The back panel provides directions for use and other product information. David Love, general manager of Seal-It Inc says: "Espoma wanted a non industrial look and they wanted to stay away from 'me-too' packaging. The PETG Seal-It label works extremely well for this application."